Branding diversity: new advertising and cultural strategies
"Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative, reluctant to represent anything...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2020
|
| Schriftenreihe: | Routledge critical advertising studies
Routledge critical advertising studies |
| Schlagworte: | |
| Online-Zugang: | UBM01 Volltext Volltext |
| Zusammenfassung: | "Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative, reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics. This book will be of interest to scholars in advertising studies, marketing communications and media studies"-- |
| Beschreibung: | "Routledge Focus" -- taken from front cover Description based on online resource; title from digital title page (viewed on April 20, 2020) |
| Beschreibung: | 1 online resource (122 pages) |
| ISBN: | 9780429032257 |
| DOI: | 10.4324/9780429032257 |
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| author | Khamis, Susie |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.4324/9780429032257 |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:01Z |
| indexdate | 2024-07-10T08:59:54Z |
| institution | BVB |
| isbn | 9780429032257 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032413254 |
| oclc_num | 1334050450 |
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| physical | 1 online resource (122 pages) |
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| spelling | Khamis, Susie Verfasser (DE-588)1239385986 aut Branding diversity new advertising and cultural strategies Susie Khamis Abingdon, Oxon Routledge 2020 © 2020 1 online resource (122 pages) txt rdacontent c rdamedia cr rdacarrier Routledge critical advertising studies "Routledge Focus" -- taken from front cover Description based on online resource; title from digital title page (viewed on April 20, 2020) "Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative, reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics. This book will be of interest to scholars in advertising studies, marketing communications and media studies"-- Advertising / Social aspects / United States / Case studies Advertising / Political aspects / United States / Case studies Branding (Marketing) / Social aspects / United States / Case studies Branding (Marketing) / Political aspects / United States / Case studies Cultural pluralism in advertising / United States Vielfalt (DE-588)4312811-7 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Vielfalt (DE-588)4312811-7 s DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-367-14544-6 https://www.taylorfrancis.com/books/9780429032257 Verlag URL des Erstveröffentlichers Volltext https://doi.org/10.4324/9780429032257 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Khamis, Susie Branding diversity new advertising and cultural strategies Advertising / Social aspects / United States / Case studies Advertising / Political aspects / United States / Case studies Branding (Marketing) / Social aspects / United States / Case studies Branding (Marketing) / Political aspects / United States / Case studies Cultural pluralism in advertising / United States Vielfalt (DE-588)4312811-7 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4312811-7 (DE-588)4144679-3 |
| title | Branding diversity new advertising and cultural strategies |
| title_auth | Branding diversity new advertising and cultural strategies |
| title_exact_search | Branding diversity new advertising and cultural strategies |
| title_exact_search_txtP | Branding diversity new advertising and cultural strategies |
| title_full | Branding diversity new advertising and cultural strategies Susie Khamis |
| title_fullStr | Branding diversity new advertising and cultural strategies Susie Khamis |
| title_full_unstemmed | Branding diversity new advertising and cultural strategies Susie Khamis |
| title_short | Branding diversity |
| title_sort | branding diversity new advertising and cultural strategies |
| title_sub | new advertising and cultural strategies |
| topic | Advertising / Social aspects / United States / Case studies Advertising / Political aspects / United States / Case studies Branding (Marketing) / Social aspects / United States / Case studies Branding (Marketing) / Political aspects / United States / Case studies Cultural pluralism in advertising / United States Vielfalt (DE-588)4312811-7 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Advertising / Social aspects / United States / Case studies Advertising / Political aspects / United States / Case studies Branding (Marketing) / Social aspects / United States / Case studies Branding (Marketing) / Political aspects / United States / Case studies Cultural pluralism in advertising / United States Vielfalt Markenpolitik |
| url | https://www.taylorfrancis.com/books/9780429032257 https://doi.org/10.4324/9780429032257 |
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