Global sport business: managing resources and opportunities

"In the global sport business industry, growth and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of papers examines how the development and management of resources and opportunities in sport business is vital to succe...

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Bibliographische Detailangaben
Weitere Verfasser: Pitts, Brenda G. (HerausgeberIn), Zhang, James J. (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: London Routledge 2019
Schriftenreihe:World Association for Sport Management series
Schlagworte:
Online-Zugang:DE-706
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Zusammenfassung:"In the global sport business industry, growth and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of papers examines how the development and management of resources and opportunities in sport business is vital to success. Commissioned by the World Association for Sport Management (WASM) and featuring global perspectives from leading international scholars and original research data drawn from both qualitative and quantitative inquiry, the book presents cases as diverse as customer demand in the NBA, sport and physical activity human resources in Spain and stakeholder relationships in Chinese football. Presented in three parts (global perspectives, managing resources and managing opportunities), Global Sport Business examines key research and practical issues in sport business management and marketing studies in both global and local contexts. This is an important read for professors, scholars, and students in sport business management, a useful resource for sport business management professionals and practitioners, and illuminating reading for anyone with an interest in sport management"--
Beschreibung:1 Online-Ressource (ix, 316 Seiten) Diagramme
ISBN:9780429025662
0429025661
9780429657726
0429657722
9780429655289
0429655282
DOI:10.4324/9780429025662

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