Public relations, branding and authenticity: brand communications in the digital age
"Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challen...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2020
|
| Schriftenreihe: | Routledge new directions in PR & communication research
Routledge new directions in public relations and communication research |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the problematic nature of authenticity itself. Case studies of public relations activity of successful brands, and those in crisis, are supplemented by interviews with senior public relations and branding practitioners. The book lays out three specific arguments. Firstly, a repositioning of the relationship between public relations and brand practice is explored. It is argued that public relations practitioners are well placed to facilitate brands in the digital age, because of the inherent acceptance of the value of relationship building, adaptation and boundary spanning embedded in PR practice and best practice theory. Secondly, the book introduces a new concept of riparian brands. Such brands are based on solid core values, but have an ability to atune, adjust and naturalise to the prevailing social, cultural and economic environment. Thirdly, the book presents an ontology of the riparian brand in the form of an authentic brand wheel and 15 real-time interaction success factors. Aimed at both academics and practitioners interested in the theoretical development of PR and its emerging relationship with branding, it will also be of interest to scholars of corporate communications, corporate reputation and branding"-- |
| Beschreibung: | 1 online resource |
| ISBN: | 9780429022685 0429022689 9780429666124 0429666128 9780429663406 0429663404 9780429660689 0429660685 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV047005396 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:01Z |
| indexdate | 2024-07-10T08:59:54Z |
| institution | BVB |
| isbn | 9780429022685 0429022689 9780429666124 0429666128 9780429663406 0429663404 9780429660689 0429660685 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032412933 |
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| physical | 1 online resource |
| psigel | ZDB-7-TFC |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge new directions in PR & communication research Routledge new directions in public relations and communication research |
| spelling | Rees, Sian Verfasser aut Public relations, branding and authenticity brand communications in the digital age Sian Rees Abingdon, Oxon Routledge 2020 1 online resource txt rdacontent c rdamedia cr rdacarrier Routledge new directions in PR & communication research Routledge new directions in public relations and communication research "Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the problematic nature of authenticity itself. Case studies of public relations activity of successful brands, and those in crisis, are supplemented by interviews with senior public relations and branding practitioners. The book lays out three specific arguments. Firstly, a repositioning of the relationship between public relations and brand practice is explored. It is argued that public relations practitioners are well placed to facilitate brands in the digital age, because of the inherent acceptance of the value of relationship building, adaptation and boundary spanning embedded in PR practice and best practice theory. Secondly, the book introduces a new concept of riparian brands. Such brands are based on solid core values, but have an ability to atune, adjust and naturalise to the prevailing social, cultural and economic environment. Thirdly, the book presents an ontology of the riparian brand in the form of an authentic brand wheel and 15 real-time interaction success factors. Aimed at both academics and practitioners interested in the theoretical development of PR and its emerging relationship with branding, it will also be of interest to scholars of corporate communications, corporate reputation and branding"-- Branding (Marketing) Public relations https://www.taylorfrancis.com/books/9780429022685 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Rees, Sian Public relations, branding and authenticity brand communications in the digital age Branding (Marketing) Public relations |
| title | Public relations, branding and authenticity brand communications in the digital age |
| title_auth | Public relations, branding and authenticity brand communications in the digital age |
| title_exact_search | Public relations, branding and authenticity brand communications in the digital age |
| title_exact_search_txtP | Public relations, branding and authenticity brand communications in the digital age |
| title_full | Public relations, branding and authenticity brand communications in the digital age Sian Rees |
| title_fullStr | Public relations, branding and authenticity brand communications in the digital age Sian Rees |
| title_full_unstemmed | Public relations, branding and authenticity brand communications in the digital age Sian Rees |
| title_short | Public relations, branding and authenticity |
| title_sort | public relations branding and authenticity brand communications in the digital age |
| title_sub | brand communications in the digital age |
| topic | Branding (Marketing) Public relations |
| topic_facet | Branding (Marketing) Public relations |
| url | https://www.taylorfrancis.com/books/9780429022685 |
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