Frugal innovation and the new product development process: insights from Indonesia
This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries. Frugal innovations are products characterised by an affordable price-point, durability, usability and core functionalities that are highly a...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2019
|
| Schriftenreihe: | Routledge advances in management and business studies
Routledge advances in management and business studies 81 |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries. Frugal innovations are products characterised by an affordable price-point, durability, usability and core functionalities that are highly adapted to BOP consumers' needs. Frugal products have the potential to drive the development progress and living standards of low-income consumers. With an innovation framework developed from worldwide frugal case studies, this book provides detailed insights through two in-depth start-up firms in Indonesia that have successfully launched frugal products for the low-income market. These two start-ups have addressed two major development challenges for not just Indonesia, but also the global BOP market - traditional methods of cooking and access to clean drinking water. A detailed roadmap is developed from insights into the processes and management decisions of these two start-ups and combined with previous studies on frugal products. Providing a detailed roadmap across the different phases and stages of the new product development process when developing frugal products, this book will be insightful to not only innovators but also investors and government agencies supporting their activities |
| Beschreibung: | 1 online resource |
| ISBN: | 9780429000980 0429000987 9780429671180 0429671180 9780429672675 0429672675 9780429669699 0429669690 |
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Datensatz im Suchindex
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| author | Cadeddu, Stephanie B. M. |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5/75 |
| dewey-search | 658.5/75 |
| dewey-sort | 3658.5 275 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV047005261 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:01Z |
| indexdate | 2024-07-10T08:59:54Z |
| institution | BVB |
| isbn | 9780429000980 0429000987 9780429671180 0429671180 9780429672675 0429672675 9780429669699 0429669690 |
| language | English |
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| physical | 1 online resource |
| psigel | ZDB-7-TFC |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Routledge |
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| series2 | Routledge advances in management and business studies |
| spelling | Cadeddu, Stephanie B. M. Verfasser aut Frugal innovation and the new product development process insights from Indonesia by Stephanie B.M. Cadeddu [and four others] Abingdon, Oxon Routledge 2019 1 online resource txt rdacontent c rdamedia cr rdacarrier Routledge advances in management and business studies Routledge advances in management and business studies 81 This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries. Frugal innovations are products characterised by an affordable price-point, durability, usability and core functionalities that are highly adapted to BOP consumers' needs. Frugal products have the potential to drive the development progress and living standards of low-income consumers. With an innovation framework developed from worldwide frugal case studies, this book provides detailed insights through two in-depth start-up firms in Indonesia that have successfully launched frugal products for the low-income market. These two start-ups have addressed two major development challenges for not just Indonesia, but also the global BOP market - traditional methods of cooking and access to clean drinking water. A detailed roadmap is developed from insights into the processes and management decisions of these two start-ups and combined with previous studies on frugal products. Providing a detailed roadmap across the different phases and stages of the new product development process when developing frugal products, this book will be insightful to not only innovators but also investors and government agencies supporting their activities New products / Indonesia Low-income consumers / Indonesia Technological innovations / Economic aspects / Indonesia https://www.taylorfrancis.com/books/9780429000980 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Cadeddu, Stephanie B. M. Frugal innovation and the new product development process insights from Indonesia New products / Indonesia Low-income consumers / Indonesia Technological innovations / Economic aspects / Indonesia |
| title | Frugal innovation and the new product development process insights from Indonesia |
| title_auth | Frugal innovation and the new product development process insights from Indonesia |
| title_exact_search | Frugal innovation and the new product development process insights from Indonesia |
| title_exact_search_txtP | Frugal innovation and the new product development process insights from Indonesia |
| title_full | Frugal innovation and the new product development process insights from Indonesia by Stephanie B.M. Cadeddu [and four others] |
| title_fullStr | Frugal innovation and the new product development process insights from Indonesia by Stephanie B.M. Cadeddu [and four others] |
| title_full_unstemmed | Frugal innovation and the new product development process insights from Indonesia by Stephanie B.M. Cadeddu [and four others] |
| title_short | Frugal innovation and the new product development process |
| title_sort | frugal innovation and the new product development process insights from indonesia |
| title_sub | insights from Indonesia |
| topic | New products / Indonesia Low-income consumers / Indonesia Technological innovations / Economic aspects / Indonesia |
| topic_facet | New products / Indonesia Low-income consumers / Indonesia Technological innovations / Economic aspects / Indonesia |
| url | https://www.taylorfrancis.com/books/9780429000980 |
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