Teaching public relations: principles and practices for effective learning
"Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Routledge/Taylor & Francis Group
2020
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| Schlagworte: | |
| Online-Zugang: | URL des Erstveroeffentlichers |
| Zusammenfassung: | "Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations, including curriculum development and course design plus guides and tools for the work PR educators must do. This book is the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, wanting to begin a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research"--Publisher's description |
| Beschreibung: | Description based on online resource; title from resource home page (Taylor & Francis, viewed February 23, 2020) |
| Beschreibung: | 1 online resource (xii, 173 pages) illustrations |
| ISBN: | 9781000731736 1000731731 9781000731873 1000731871 9781000732016 1000732010 9780367822132 036782213X |
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| dewey-full | 659.2017 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2017 |
| dewey-search | 659.2017 |
| dewey-sort | 3659.2017 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Illustrated |
| index_date | 2024-07-03T15:58:00Z |
| indexdate | 2024-07-10T08:59:54Z |
| institution | BVB |
| isbn | 9781000731736 1000731731 9781000731873 1000731871 9781000732016 1000732010 9780367822132 036782213X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032412721 |
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| physical | 1 online resource (xii, 173 pages) illustrations |
| psigel | ZDB-7-TFC |
| publishDate | 2020 |
| publishDateSearch | 2020 |
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| publisher | Routledge/Taylor & Francis Group |
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| spelling | Smudde, Peter M. Verfasser aut Teaching public relations principles and practices for effective learning Peter M. Smudde New York, NY Routledge/Taylor & Francis Group 2020 © 2020 1 online resource (xii, 173 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from resource home page (Taylor & Francis, viewed February 23, 2020) "Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations, including curriculum development and course design plus guides and tools for the work PR educators must do. This book is the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, wanting to begin a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research"--Publisher's description Public relations / Study and teaching https://www.taylorfrancis.com/books/9780367822132 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Smudde, Peter M. Teaching public relations principles and practices for effective learning Public relations / Study and teaching |
| title | Teaching public relations principles and practices for effective learning |
| title_auth | Teaching public relations principles and practices for effective learning |
| title_exact_search | Teaching public relations principles and practices for effective learning |
| title_exact_search_txtP | Teaching public relations principles and practices for effective learning |
| title_full | Teaching public relations principles and practices for effective learning Peter M. Smudde |
| title_fullStr | Teaching public relations principles and practices for effective learning Peter M. Smudde |
| title_full_unstemmed | Teaching public relations principles and practices for effective learning Peter M. Smudde |
| title_short | Teaching public relations |
| title_sort | teaching public relations principles and practices for effective learning |
| title_sub | principles and practices for effective learning |
| topic | Public relations / Study and teaching |
| topic_facet | Public relations / Study and teaching |
| url | https://www.taylorfrancis.com/books/9780367822132 |
| work_keys_str_mv | AT smuddepeterm teachingpublicrelationsprinciplesandpracticesforeffectivelearning |