Value dominant logic: helping individuals and their companies to succeed

Increasing disruption, diminishing returns, and demanding customers require business leaders to create more value, remain relevant, and stay ahead of competition. CEOs must evolve a "value creation" culture for the company in order to properly balance the interests of customers, employees,...

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Bibliographische Detailangaben
1. Verfasser: Mahajan, Gautam 1946- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York Productivity Press 2018
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:Increasing disruption, diminishing returns, and demanding customers require business leaders to create more value, remain relevant, and stay ahead of competition. CEOs must evolve a "value creation" culture for the company in order to properly balance the interests of customers, employees, investors, and the marketplace. People who succeed, succeed because they create value, but they do so unconsciously. Creating value consciously makes you create more value and destroy less value. Doing something good or improving the well-being of someone creates value. You buy and re-buy a product on a value basis
Beschreibung:1 online resource illustrations (black and white)
ISBN:9780367030582
0367030586
9780429627804
0429627807
9780429626166
0429626169
9780429629440
0429629443

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