Marketing public policy: complexity, hurts and minefields
"Policy analysts and policy planners should start from the premise that obstacles, uncertainties and surprises are important features of policy-making. All public policies should be treated as complex problems, from the outset. Complexity theorists start from the premise that complex policies a...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge, an imprint of the Taylor & Francis Group
2018
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Policy analysts and policy planners should start from the premise that obstacles, uncertainties and surprises are important features of policy-making. All public policies should be treated as complex problems, from the outset. Complexity theorists start from the premise that complex policies are ill-defined and ambiguous. There is often little consensus about what the problem is, let alone how to resolve it. Into the complexity of the wicked problem fray, Marketing Public Policy introduces the role of communication scholars and practitioners whose models and practices focus on people, processes, opinions and behaviour as causes of organisational complexity. Communication practice's role is to provide ideas on how to navigate, diagnose and interpret issues with a view to persuading the public to change its behaviour or opinions. From the case studies presented in this book, we see that despite rationally excellent macro- and micro-planning of policies to win the hearts and minds of citizens, public policies still deteriorate into hurts and minefields. The case studies are drawn from China, Indonesia, India, the USA, the UK and Europe to show that policy-making is always a complex issue in any country, whatever the political structure, whether democracy or communism."-- |
| Beschreibung: | Description based on print version record |
| Beschreibung: | 1 online resource (viii, 160 pages.) |
| ISBN: | 9780203712177 020371217X |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV047004796 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 201118s2018 |||| o||u| ||||||eng d | ||
| 020 | |a 9780203712177 |c electronic bk. |9 978-0-203-71217-7 | ||
| 020 | |a 020371217X |c electronic bk. |9 0-203-71217-X | ||
| 035 | |a (ZDB-7-TFC)9780203712177 | ||
| 035 | |a (DE-599)BVBBV047004796 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 320.6 |2 23 | |
| 100 | 1 | |a Nair, Basskaran |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing public policy |b complexity, hurts and minefields |c by Basskaran Nair |
| 264 | 1 | |a Abingdon, Oxon |b Routledge, an imprint of the Taylor & Francis Group |c 2018 | |
| 300 | |a 1 online resource (viii, 160 pages.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on print version record | ||
| 520 | |a "Policy analysts and policy planners should start from the premise that obstacles, uncertainties and surprises are important features of policy-making. All public policies should be treated as complex problems, from the outset. Complexity theorists start from the premise that complex policies are ill-defined and ambiguous. There is often little consensus about what the problem is, let alone how to resolve it. Into the complexity of the wicked problem fray, Marketing Public Policy introduces the role of communication scholars and practitioners whose models and practices focus on people, processes, opinions and behaviour as causes of organisational complexity. Communication practice's role is to provide ideas on how to navigate, diagnose and interpret issues with a view to persuading the public to change its behaviour or opinions. From the case studies presented in this book, we see that despite rationally excellent macro- and micro-planning of policies to win the hearts and minds of citizens, public policies still deteriorate into hurts and minefields. The case studies are drawn from China, Indonesia, India, the USA, the UK and Europe to show that policy-making is always a complex issue in any country, whatever the political structure, whether democracy or communism."-- | ||
| 650 | 4 | |a Policy sciences / Case studies | |
| 650 | 4 | |a Political planning / Case studies | |
| 650 | 4 | |a Communication in politics / Case studies | |
| 650 | 4 | |a Advocacy advertising / Case studies | |
| 650 | 4 | |a Persuasion (Psychology) / Case studies | |
| 856 | 4 | 0 | |u https://www.taylorfrancis.com/books/9780203712177 |x Verlag |z URL des Erstveroeffentlichers |3 Volltext |
| 912 | |a ZDB-7-TFC | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032412333 | ||
Datensatz im Suchindex
| _version_ | 1804181955885924352 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Nair, Basskaran |
| author_facet | Nair, Basskaran |
| author_role | aut |
| author_sort | Nair, Basskaran |
| author_variant | b n bn |
| building | Verbundindex |
| bvnumber | BV047004796 |
| collection | ZDB-7-TFC |
| ctrlnum | (ZDB-7-TFC)9780203712177 (DE-599)BVBBV047004796 |
| dewey-full | 320.6 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 320 - Political science (Politics and government) |
| dewey-raw | 320.6 |
| dewey-search | 320.6 |
| dewey-sort | 3320.6 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| discipline_str_mv | Politologie |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02654nmm a2200373zc 4500</leader><controlfield tag="001">BV047004796</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">201118s2018 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780203712177</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-203-71217-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">020371217X</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">0-203-71217-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-7-TFC)9780203712177</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047004796</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">320.6</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Nair, Basskaran</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing public policy</subfield><subfield code="b">complexity, hurts and minefields</subfield><subfield code="c">by Basskaran Nair</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Abingdon, Oxon</subfield><subfield code="b">Routledge, an imprint of the Taylor & Francis Group</subfield><subfield code="c">2018</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (viii, 160 pages.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on print version record</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"Policy analysts and policy planners should start from the premise that obstacles, uncertainties and surprises are important features of policy-making. All public policies should be treated as complex problems, from the outset. Complexity theorists start from the premise that complex policies are ill-defined and ambiguous. There is often little consensus about what the problem is, let alone how to resolve it. Into the complexity of the wicked problem fray, Marketing Public Policy introduces the role of communication scholars and practitioners whose models and practices focus on people, processes, opinions and behaviour as causes of organisational complexity. Communication practice's role is to provide ideas on how to navigate, diagnose and interpret issues with a view to persuading the public to change its behaviour or opinions. From the case studies presented in this book, we see that despite rationally excellent macro- and micro-planning of policies to win the hearts and minds of citizens, public policies still deteriorate into hurts and minefields. The case studies are drawn from China, Indonesia, India, the USA, the UK and Europe to show that policy-making is always a complex issue in any country, whatever the political structure, whether democracy or communism."--</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Policy sciences / Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Political planning / Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication in politics / Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advocacy advertising / Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Persuasion (Psychology) / Case studies</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.taylorfrancis.com/books/9780203712177</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveroeffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-7-TFC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032412333</subfield></datafield></record></collection> |
| id | DE-604.BV047004796 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:00Z |
| indexdate | 2024-07-10T08:59:53Z |
| institution | BVB |
| isbn | 9780203712177 020371217X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032412333 |
| open_access_boolean | |
| physical | 1 online resource (viii, 160 pages.) |
| psigel | ZDB-7-TFC |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge, an imprint of the Taylor & Francis Group |
| record_format | marc |
| spelling | Nair, Basskaran Verfasser aut Marketing public policy complexity, hurts and minefields by Basskaran Nair Abingdon, Oxon Routledge, an imprint of the Taylor & Francis Group 2018 1 online resource (viii, 160 pages.) txt rdacontent c rdamedia cr rdacarrier Description based on print version record "Policy analysts and policy planners should start from the premise that obstacles, uncertainties and surprises are important features of policy-making. All public policies should be treated as complex problems, from the outset. Complexity theorists start from the premise that complex policies are ill-defined and ambiguous. There is often little consensus about what the problem is, let alone how to resolve it. Into the complexity of the wicked problem fray, Marketing Public Policy introduces the role of communication scholars and practitioners whose models and practices focus on people, processes, opinions and behaviour as causes of organisational complexity. Communication practice's role is to provide ideas on how to navigate, diagnose and interpret issues with a view to persuading the public to change its behaviour or opinions. From the case studies presented in this book, we see that despite rationally excellent macro- and micro-planning of policies to win the hearts and minds of citizens, public policies still deteriorate into hurts and minefields. The case studies are drawn from China, Indonesia, India, the USA, the UK and Europe to show that policy-making is always a complex issue in any country, whatever the political structure, whether democracy or communism."-- Policy sciences / Case studies Political planning / Case studies Communication in politics / Case studies Advocacy advertising / Case studies Persuasion (Psychology) / Case studies https://www.taylorfrancis.com/books/9780203712177 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Nair, Basskaran Marketing public policy complexity, hurts and minefields Policy sciences / Case studies Political planning / Case studies Communication in politics / Case studies Advocacy advertising / Case studies Persuasion (Psychology) / Case studies |
| title | Marketing public policy complexity, hurts and minefields |
| title_auth | Marketing public policy complexity, hurts and minefields |
| title_exact_search | Marketing public policy complexity, hurts and minefields |
| title_exact_search_txtP | Marketing public policy complexity, hurts and minefields |
| title_full | Marketing public policy complexity, hurts and minefields by Basskaran Nair |
| title_fullStr | Marketing public policy complexity, hurts and minefields by Basskaran Nair |
| title_full_unstemmed | Marketing public policy complexity, hurts and minefields by Basskaran Nair |
| title_short | Marketing public policy |
| title_sort | marketing public policy complexity hurts and minefields |
| title_sub | complexity, hurts and minefields |
| topic | Policy sciences / Case studies Political planning / Case studies Communication in politics / Case studies Advocacy advertising / Case studies Persuasion (Psychology) / Case studies |
| topic_facet | Policy sciences / Case studies Political planning / Case studies Communication in politics / Case studies Advocacy advertising / Case studies Persuasion (Psychology) / Case studies |
| url | https://www.taylorfrancis.com/books/9780203712177 |
| work_keys_str_mv | AT nairbasskaran marketingpublicpolicycomplexityhurtsandminefields |