Neighborhood Branding, Identity and Tourism:
This book delves into neighborhood branding by looking at the City of Orlando and the identities that set each neighborhood apart from others. Orlando is an international tourism capital, known for its abundant theme parks that allow for an escape from reality. The word "Orlando" is almost...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2019
|
| Schriftenreihe: | Routledge focus in tourism
Routledge focus in tourism |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This book delves into neighborhood branding by looking at the City of Orlando and the identities that set each neighborhood apart from others. Orlando is an international tourism capital, known for its abundant theme parks that allow for an escape from reality. The word "Orlando" is almost synonymous with Disney and Mickey Mouse - and for good reason. This place's brand identity is so strong that outsiders have trouble realizing locals often have a drastically different view of the city. But what else is there? What other brand identities does the place have? The stories from this case study highlight how local stakeholders play a vital role in the success of an overall place brand while also taking steps to maintain their own unique neighborhood vibes. This book will be valuable to academics and students interested in neighborhood branding and shaping identity from the perspective of tourism, geography, and urban studies |
| Beschreibung: | 1 online resource |
| ISBN: | 9780203701522 0203701526 9781351330794 1351330799 9781351330787 1351330780 9781351330800 1351330802 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:00Z |
| indexdate | 2024-07-10T08:59:53Z |
| institution | BVB |
| isbn | 9780203701522 0203701526 9781351330794 1351330799 9781351330787 1351330780 9781351330800 1351330802 |
| language | English |
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| series2 | Routledge focus in tourism |
| spelling | Zavattaro, Staci M. 1983- Verfasser aut Neighborhood Branding, Identity and Tourism Staci M. Zavattaro London Routledge 2019 1 online resource txt rdacontent c rdamedia cr rdacarrier Routledge focus in tourism This book delves into neighborhood branding by looking at the City of Orlando and the identities that set each neighborhood apart from others. Orlando is an international tourism capital, known for its abundant theme parks that allow for an escape from reality. The word "Orlando" is almost synonymous with Disney and Mickey Mouse - and for good reason. This place's brand identity is so strong that outsiders have trouble realizing locals often have a drastically different view of the city. But what else is there? What other brand identities does the place have? The stories from this case study highlight how local stakeholders play a vital role in the success of an overall place brand while also taking steps to maintain their own unique neighborhood vibes. This book will be valuable to academics and students interested in neighborhood branding and shaping identity from the perspective of tourism, geography, and urban studies Place marketing / Florida / Orlando Tourism / Florida / Orlando / Marketing https://www.taylorfrancis.com/books/9780203701522 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Zavattaro, Staci M. 1983- Neighborhood Branding, Identity and Tourism Place marketing / Florida / Orlando Tourism / Florida / Orlando / Marketing |
| title | Neighborhood Branding, Identity and Tourism |
| title_auth | Neighborhood Branding, Identity and Tourism |
| title_exact_search | Neighborhood Branding, Identity and Tourism |
| title_exact_search_txtP | Neighborhood Branding, Identity and Tourism |
| title_full | Neighborhood Branding, Identity and Tourism Staci M. Zavattaro |
| title_fullStr | Neighborhood Branding, Identity and Tourism Staci M. Zavattaro |
| title_full_unstemmed | Neighborhood Branding, Identity and Tourism Staci M. Zavattaro |
| title_short | Neighborhood Branding, Identity and Tourism |
| title_sort | neighborhood branding identity and tourism |
| topic | Place marketing / Florida / Orlando Tourism / Florida / Orlando / Marketing |
| topic_facet | Place marketing / Florida / Orlando Tourism / Florida / Orlando / Marketing |
| url | https://www.taylorfrancis.com/books/9780203701522 |
| work_keys_str_mv | AT zavattarostacim neighborhoodbrandingidentityandtourism |