Frenemies: the epic disruption of the advertising industry (and why this matters)
Ken Auletta uncovers an industry in crisis from the perspective of its most powerful players, from Sir Martin Sorrell to Carolyn Everson, Facebook's Head of Sales. The survival of most media and internet companies depends on the revenue generated by advertising and marketing, yet few other busi...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
HarperCollinsPublishers
2018
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| Ausgabe: | UK edition |
| Schlagworte: | |
| Zusammenfassung: | Ken Auletta uncovers an industry in crisis from the perspective of its most powerful players, from Sir Martin Sorrell to Carolyn Everson, Facebook's Head of Sales. The survival of most media and internet companies depends on the revenue generated by advertising and marketing, yet few other businesses have been so dramatically challenged in the digital age. Gone are the days of Don Draper as Mad Men becomes Math Men (and only occasionally women), and an instinctive art is transformed into an ever-changing science. Former allies have become competitors and accusations of kickbacks and corruption swirl. 'Frenemies' are rife as trust disintegrates and up-and-coming creatives clash with seasoned veterans. And all the while, Facebook and Google continue to cause disruption |
| Beschreibung: | 360 Seiten 25 cm |
| ISBN: | 9780008296988 0008296987 9780008296995 0008296995 |
Internformat
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| 505 | 8 | |a 1. The "perfect storm" -- 2. "Change sucks" -- 3. Good-bye, Don Draper -- 4. The matchmaker -- 5. Anxious clients -- 6. "Same height as Napoleon" -- 7. Frenemies -- 8. The rise of media agencies -- 9. The privacy time bomb -- 10. The consumer as frenemy -- 11. Can old media be new? -- 12. More frenemies -- 13. Marketing yak-yaks and mounting fear -- 14. The client jury reaches its verdict -- 15. Cannes takes center stage -- 16. Mad men to math men -- 17. Dinosaurs or cockroaches? -- 18. Good-bye old advertising axioms -- 19. "No rearview mirror" | |
| 520 | 3 | |a Ken Auletta uncovers an industry in crisis from the perspective of its most powerful players, from Sir Martin Sorrell to Carolyn Everson, Facebook's Head of Sales. The survival of most media and internet companies depends on the revenue generated by advertising and marketing, yet few other businesses have been so dramatically challenged in the digital age. Gone are the days of Don Draper as Mad Men becomes Math Men (and only occasionally women), and an instinctive art is transformed into an ever-changing science. Former allies have become competitors and accusations of kickbacks and corruption swirl. 'Frenemies' are rife as trust disintegrates and up-and-coming creatives clash with seasoned veterans. And all the while, Facebook and Google continue to cause disruption | |
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| 653 | 0 | |a Internet advertising | |
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| author | Auletta, Ken 1942- |
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| author_facet | Auletta, Ken 1942- |
| author_role | aut |
| author_sort | Auletta, Ken 1942- |
| author_variant | k a ka |
| building | Verbundindex |
| bvnumber | BV047003664 |
| classification_rvk | QR 700 |
| contents | 1. The "perfect storm" -- 2. "Change sucks" -- 3. Good-bye, Don Draper -- 4. The matchmaker -- 5. Anxious clients -- 6. "Same height as Napoleon" -- 7. Frenemies -- 8. The rise of media agencies -- 9. The privacy time bomb -- 10. The consumer as frenemy -- 11. Can old media be new? -- 12. More frenemies -- 13. Marketing yak-yaks and mounting fear -- 14. The client jury reaches its verdict -- 15. Cannes takes center stage -- 16. Mad men to math men -- 17. Dinosaurs or cockroaches? -- 18. Good-bye old advertising axioms -- 19. "No rearview mirror" |
| ctrlnum | (OCoLC)1249677738 (DE-599)BVBBV047003664 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | UK edition |
| format | Book |
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| id | DE-604.BV047003664 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:57:48Z |
| indexdate | 2024-07-10T08:59:51Z |
| institution | BVB |
| isbn | 9780008296988 0008296987 9780008296995 0008296995 |
| language | English |
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| oclc_num | 1249677738 |
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| physical | 360 Seiten 25 cm |
| publishDate | 2018 |
| publishDateSearch | 2018 |
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| spelling | Auletta, Ken 1942- Verfasser (DE-588)170157105 aut Frenemies the epic disruption of the advertising industry (and why this matters) Ken Auletta UK edition London HarperCollinsPublishers 2018 360 Seiten 25 cm txt rdacontent n rdamedia nc rdacarrier 1. The "perfect storm" -- 2. "Change sucks" -- 3. Good-bye, Don Draper -- 4. The matchmaker -- 5. Anxious clients -- 6. "Same height as Napoleon" -- 7. Frenemies -- 8. The rise of media agencies -- 9. The privacy time bomb -- 10. The consumer as frenemy -- 11. Can old media be new? -- 12. More frenemies -- 13. Marketing yak-yaks and mounting fear -- 14. The client jury reaches its verdict -- 15. Cannes takes center stage -- 16. Mad men to math men -- 17. Dinosaurs or cockroaches? -- 18. Good-bye old advertising axioms -- 19. "No rearview mirror" Ken Auletta uncovers an industry in crisis from the perspective of its most powerful players, from Sir Martin Sorrell to Carolyn Everson, Facebook's Head of Sales. The survival of most media and internet companies depends on the revenue generated by advertising and marketing, yet few other businesses have been so dramatically challenged in the digital age. Gone are the days of Don Draper as Mad Men becomes Math Men (and only occasionally women), and an instinctive art is transformed into an ever-changing science. Former allies have become competitors and accusations of kickbacks and corruption swirl. 'Frenemies' are rife as trust disintegrates and up-and-coming creatives clash with seasoned veterans. And all the while, Facebook and Google continue to cause disruption Advertising agencies Advertising Marketing Internet advertising Internet marketing |
| spellingShingle | Auletta, Ken 1942- Frenemies the epic disruption of the advertising industry (and why this matters) 1. The "perfect storm" -- 2. "Change sucks" -- 3. Good-bye, Don Draper -- 4. The matchmaker -- 5. Anxious clients -- 6. "Same height as Napoleon" -- 7. Frenemies -- 8. The rise of media agencies -- 9. The privacy time bomb -- 10. The consumer as frenemy -- 11. Can old media be new? -- 12. More frenemies -- 13. Marketing yak-yaks and mounting fear -- 14. The client jury reaches its verdict -- 15. Cannes takes center stage -- 16. Mad men to math men -- 17. Dinosaurs or cockroaches? -- 18. Good-bye old advertising axioms -- 19. "No rearview mirror" |
| title | Frenemies the epic disruption of the advertising industry (and why this matters) |
| title_auth | Frenemies the epic disruption of the advertising industry (and why this matters) |
| title_exact_search | Frenemies the epic disruption of the advertising industry (and why this matters) |
| title_exact_search_txtP | Frenemies the epic disruption of the advertising industry (and why this matters) |
| title_full | Frenemies the epic disruption of the advertising industry (and why this matters) Ken Auletta |
| title_fullStr | Frenemies the epic disruption of the advertising industry (and why this matters) Ken Auletta |
| title_full_unstemmed | Frenemies the epic disruption of the advertising industry (and why this matters) Ken Auletta |
| title_short | Frenemies |
| title_sort | frenemies the epic disruption of the advertising industry and why this matters |
| title_sub | the epic disruption of the advertising industry (and why this matters) |
| work_keys_str_mv | AT aulettaken frenemiestheepicdisruptionoftheadvertisingindustryandwhythismatters |