Buying Buddha, selling Rumi: orientalism and the mystical marketplace

"From jewellery to meditation pillows to tourist retreats, religious traditions - especially those of the East - are being commodified as never before. Imitated and rebranded as 'New Age' or 'spiritual', they are marketed to secular Westerners as an answer to suffering in th...

Full description

Saved in:
Bibliographic Details
Main Author: Arjana, Sophia Rose (Author)
Format: Book
Language:English
Published: London Oneworld Academic 2020
Subjects:
Summary:"From jewellery to meditation pillows to tourist retreats, religious traditions - especially those of the East - are being commodified as never before. Imitated and rebranded as 'New Age' or 'spiritual', they are marketed to secular Westerners as an answer to suffering in the modern world, the 'mystical' and 'exotic' East promising a path to enlightenment and inner peace."-- Book cover
Physical Description:x, 306 Seiten Illustrationen 23 cm
ISBN:9781786077714

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection!