Buying Buddha, selling Rumi: orientalism and the mystical marketplace

"From jewellery to meditation pillows to tourist retreats, religious traditions - especially those of the East - are being commodified as never before. Imitated and rebranded as 'New Age' or 'spiritual', they are marketed to secular Westerners as an answer to suffering in th...

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Bibliographische Detailangaben
1. Verfasser: Arjana, Sophia Rose (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: London Oneworld Academic 2020
Schlagworte:
Zusammenfassung:"From jewellery to meditation pillows to tourist retreats, religious traditions - especially those of the East - are being commodified as never before. Imitated and rebranded as 'New Age' or 'spiritual', they are marketed to secular Westerners as an answer to suffering in the modern world, the 'mystical' and 'exotic' East promising a path to enlightenment and inner peace."-- Book cover
Beschreibung:x, 306 Seiten Illustrationen 23 cm
ISBN:9781786077714

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