Consumer behavior:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Australia ; Brazil ; Mexico ; Singapore ; United Kingdom ; United States
Cengage Learning
[2018]
|
| Ausgabe: | 7th edition |
| Schlagworte: | |
| Online-Zugang: | DE-91 DE-945 DE-29 |
| Beschreibung: | 1 Online-Ressource (xviii, 525 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781337514804 |
Internformat
MARC
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| 245 | 1 | 0 | |a Consumer behavior |c Wayne D. Hoyer (University of Texas, Austin), Deborah J. MacInnis (University of Southern California), Rik Pieters (Tilburg University) |
| 250 | |a 7th edition | ||
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| 700 | 1 | |a MacInnis, Deborah J. |e Verfasser |0 (DE-588)134232992 |4 aut | |
| 700 | 1 | |a Pieters, Rik |d 1955- |e Verfasser |0 (DE-588)143461273 |4 aut | |
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Datensatz im Suchindex
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| author | Hoyer, Wayne D. MacInnis, Deborah J. Pieters, Rik 1955- |
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| author_facet | Hoyer, Wayne D. MacInnis, Deborah J. Pieters, Rik 1955- |
| author_role | aut aut aut |
| author_sort | Hoyer, Wayne D. |
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| building | Verbundindex |
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| discipline | Arbeitswissenschaften Wirtschaftswissenschaften |
| discipline_str_mv | Arbeitswissenschaften Wirtschaftswissenschaften |
| edition | 7th edition |
| format | Electronic eBook |
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| id | DE-604.BV046990055 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:53:09Z |
| indexdate | 2024-10-18T18:17:03Z |
| institution | BVB |
| isbn | 9781337514804 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032397917 |
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| owner_facet | DE-945 DE-29 DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xviii, 525 Seiten) Illustrationen, Diagramme |
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| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Cengage Learning |
| record_format | marc |
| spelling | Hoyer, Wayne D. Verfasser (DE-588)137908571 aut Consumer behavior Wayne D. Hoyer (University of Texas, Austin), Deborah J. MacInnis (University of Southern California), Rik Pieters (Tilburg University) 7th edition Australia ; Brazil ; Mexico ; Singapore ; United Kingdom ; United States Cengage Learning [2018] © 2018 1 Online-Ressource (xviii, 525 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Verbraucherforschung (DE-588)4187567-9 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 MacInnis, Deborah J. Verfasser (DE-588)134232992 aut Pieters, Rik 1955- Verfasser (DE-588)143461273 aut Erscheint auch als Druck-Ausgabe 978-1-305-50727-2 |
| spellingShingle | Hoyer, Wayne D. MacInnis, Deborah J. Pieters, Rik 1955- Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4187567-9 (DE-588)4123623-3 |
| title | Consumer behavior |
| title_auth | Consumer behavior |
| title_exact_search | Consumer behavior |
| title_exact_search_txtP | Consumer behavior |
| title_full | Consumer behavior Wayne D. Hoyer (University of Texas, Austin), Deborah J. MacInnis (University of Southern California), Rik Pieters (Tilburg University) |
| title_fullStr | Consumer behavior Wayne D. Hoyer (University of Texas, Austin), Deborah J. MacInnis (University of Southern California), Rik Pieters (Tilburg University) |
| title_full_unstemmed | Consumer behavior Wayne D. Hoyer (University of Texas, Austin), Deborah J. MacInnis (University of Southern California), Rik Pieters (Tilburg University) |
| title_short | Consumer behavior |
| title_sort | consumer behavior |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| topic_facet | Verbraucherverhalten Verbraucherforschung Lehrbuch |
| work_keys_str_mv | AT hoyerwayned consumerbehavior AT macinnisdeborahj consumerbehavior AT pietersrik consumerbehavior |