Authorship as promotional discourse in the screen industries: selling genius
Chapter One: The author in promotion; Chapter Two: Into the authorship matrix: Promotional authorship in the franchise blockbuster; Chapter Three: 'Starry-eyed, tough-as-nails': The television showrunner as auteur and as brand; Chapter Four: Opening the branding bottleneck: New models of p...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2020
|
| Schriftenreihe: | Routledge studies in media and cultural industries
6 |
| Schlagworte: | |
| Online-Zugang: | UER01 URL des Erstveröffentlichers |
| Zusammenfassung: | Chapter One: The author in promotion; Chapter Two: Into the authorship matrix: Promotional authorship in the franchise blockbuster; Chapter Three: 'Starry-eyed, tough-as-nails': The television showrunner as auteur and as brand; Chapter Four: Opening the branding bottleneck: New models of promotional authorship; Chapter Five: Welcome to the team: promotional authorship in the video game industry; Chapter Six: Conclusion: The undying author |
| Beschreibung: | 1 Online-Ressource illustrations |
| ISBN: | 9780429340956 9781000074635 9781000074659 9781000074642 |
Internformat
MARC
| LEADER | 00000nmm a22000001cb4500 | ||
|---|---|---|---|
| 001 | BV046985650 | ||
| 003 | DE-604 | ||
| 005 | 20201120 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 201106s2020 |||| o||u| ||||||eng d | ||
| 020 | |a 9780429340956 |c electronic bk |9 978-0-429-34095-6 | ||
| 020 | |a 9781000074635 |c electronic bk. : PDF |9 978-1-00-007463-5 | ||
| 020 | |a 9781000074659 |c electronic bk. : EPUB |9 978-1-00-007465-9 | ||
| 020 | |a 9781000074642 |c electronic bk. : Mobipocket |9 978-1-00-007464-2 | ||
| 024 | 7 | |a 10.4324/9780429340956 |2 doi | |
| 035 | |a (OCoLC)1224010817 | ||
| 035 | |a (DE-599)BVBBV046985650 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-29 | ||
| 082 | 0 | |a 302.23 |2 23 | |
| 100 | 1 | |a Hadas, Leora |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Authorship as promotional discourse in the screen industries |b selling genius |c Leora Hadas |
| 264 | 1 | |a London |b Routledge, Taylor & Francis Group |c 2020 | |
| 300 | |a 1 Online-Ressource |b illustrations | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Routledge studies in media and cultural industries |v 6 | |
| 520 | 3 | |a Chapter One: The author in promotion; Chapter Two: Into the authorship matrix: Promotional authorship in the franchise blockbuster; Chapter Three: 'Starry-eyed, tough-as-nails': The television showrunner as auteur and as brand; Chapter Four: Opening the branding bottleneck: New models of promotional authorship; Chapter Five: Welcome to the team: promotional authorship in the video game industry; Chapter Six: Conclusion: The undying author | |
| 653 | 0 | |a SOCIAL SCIENCE / Media Studies ; bisacsh | |
| 653 | 0 | |a Authorship ; Marketing | |
| 653 | 0 | |a Mass media ; Marketing | |
| 653 | 0 | |a Mass media and culture | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 1-00-007464-1 |
| 856 | 4 | 0 | |u https://www.taylorfrancis.com/books/9780429340956 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-7-TFC | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032393626 | ||
| 966 | e | |u https://doi.org/10.4324/9780429340956 |l UER01 |p ZDB-7-TFC |q UER_Einzelkauf |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804181923312959489 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Hadas, Leora |
| author_facet | Hadas, Leora |
| author_role | aut |
| author_sort | Hadas, Leora |
| author_variant | l h lh |
| building | Verbundindex |
| bvnumber | BV046985650 |
| collection | ZDB-7-TFC |
| ctrlnum | (OCoLC)1224010817 (DE-599)BVBBV046985650 |
| dewey-full | 302.23 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23 |
| dewey-search | 302.23 |
| dewey-sort | 3302.23 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| discipline_str_mv | Soziologie |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02105nmm a22004331cb4500</leader><controlfield tag="001">BV046985650</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20201120 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">201106s2020 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780429340956</subfield><subfield code="c">electronic bk</subfield><subfield code="9">978-0-429-34095-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781000074635</subfield><subfield code="c">electronic bk. : PDF</subfield><subfield code="9">978-1-00-007463-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781000074659</subfield><subfield code="c">electronic bk. : EPUB</subfield><subfield code="9">978-1-00-007465-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781000074642</subfield><subfield code="c">electronic bk. : Mobipocket</subfield><subfield code="9">978-1-00-007464-2</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4324/9780429340956</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1224010817</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046985650</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-29</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">302.23</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hadas, Leora</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Authorship as promotional discourse in the screen industries</subfield><subfield code="b">selling genius</subfield><subfield code="c">Leora Hadas</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Routledge, Taylor & Francis Group</subfield><subfield code="c">2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Routledge studies in media and cultural industries</subfield><subfield code="v">6</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">Chapter One: The author in promotion; Chapter Two: Into the authorship matrix: Promotional authorship in the franchise blockbuster; Chapter Three: 'Starry-eyed, tough-as-nails': The television showrunner as auteur and as brand; Chapter Four: Opening the branding bottleneck: New models of promotional authorship; Chapter Five: Welcome to the team: promotional authorship in the video game industry; Chapter Six: Conclusion: The undying author</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">SOCIAL SCIENCE / Media Studies ; bisacsh</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Authorship ; Marketing</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Mass media ; Marketing</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Mass media and culture</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">1-00-007464-1</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.taylorfrancis.com/books/9780429340956</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-7-TFC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032393626</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4324/9780429340956</subfield><subfield code="l">UER01</subfield><subfield code="p">ZDB-7-TFC</subfield><subfield code="q">UER_Einzelkauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV046985650 |
| illustrated | Illustrated |
| index_date | 2024-07-03T15:51:12Z |
| indexdate | 2024-07-10T08:59:22Z |
| institution | BVB |
| isbn | 9780429340956 9781000074635 9781000074659 9781000074642 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032393626 |
| oclc_num | 1224010817 |
| open_access_boolean | |
| owner | DE-29 |
| owner_facet | DE-29 |
| physical | 1 Online-Ressource illustrations |
| psigel | ZDB-7-TFC ZDB-7-TFC UER_Einzelkauf |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| series2 | Routledge studies in media and cultural industries |
| spelling | Hadas, Leora Verfasser aut Authorship as promotional discourse in the screen industries selling genius Leora Hadas London Routledge, Taylor & Francis Group 2020 1 Online-Ressource illustrations txt rdacontent c rdamedia cr rdacarrier Routledge studies in media and cultural industries 6 Chapter One: The author in promotion; Chapter Two: Into the authorship matrix: Promotional authorship in the franchise blockbuster; Chapter Three: 'Starry-eyed, tough-as-nails': The television showrunner as auteur and as brand; Chapter Four: Opening the branding bottleneck: New models of promotional authorship; Chapter Five: Welcome to the team: promotional authorship in the video game industry; Chapter Six: Conclusion: The undying author SOCIAL SCIENCE / Media Studies ; bisacsh Authorship ; Marketing Mass media ; Marketing Mass media and culture Erscheint auch als Druck-Ausgabe 1-00-007464-1 https://www.taylorfrancis.com/books/9780429340956 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Hadas, Leora Authorship as promotional discourse in the screen industries selling genius |
| title | Authorship as promotional discourse in the screen industries selling genius |
| title_auth | Authorship as promotional discourse in the screen industries selling genius |
| title_exact_search | Authorship as promotional discourse in the screen industries selling genius |
| title_exact_search_txtP | Authorship as promotional discourse in the screen industries selling genius |
| title_full | Authorship as promotional discourse in the screen industries selling genius Leora Hadas |
| title_fullStr | Authorship as promotional discourse in the screen industries selling genius Leora Hadas |
| title_full_unstemmed | Authorship as promotional discourse in the screen industries selling genius Leora Hadas |
| title_short | Authorship as promotional discourse in the screen industries |
| title_sort | authorship as promotional discourse in the screen industries selling genius |
| title_sub | selling genius |
| url | https://www.taylorfrancis.com/books/9780429340956 |
| work_keys_str_mv | AT hadasleora authorshipaspromotionaldiscourseinthescreenindustriessellinggenius |