Services marketing: integrating customer focus across the firm
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
McGraw Hill
[2021]
|
| Ausgabe: | Fourth edition ; [European edition] |
| Schlagworte: | |
| Beschreibung: | xvii, 514 Seiten Illustrationen, Diagramme |
| ISBN: | 9781526847805 1526847809 |
Internformat
MARC
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| 245 | 1 | 0 | |a Services marketing |b integrating customer focus across the firm |c Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler |
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| author | Wilson, Alan M. Zeithaml, Valarie A. Bitner, Mary Jo Gremler, Dwayne D. 1958- |
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| author_facet | Wilson, Alan M. Zeithaml, Valarie A. Bitner, Mary Jo Gremler, Dwayne D. 1958- |
| author_role | aut aut aut aut |
| author_sort | Wilson, Alan M. |
| author_variant | a m w am amw v a z va vaz m j b mj mjb d d g dd ddg |
| building | Verbundindex |
| bvnumber | BV046985329 |
| classification_rvk | QP 600 QQ 250 QR 560 |
| ctrlnum | (OCoLC)1220887918 (DE-599)BVBBV046985329 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Fourth edition ; [European edition] |
| format | Book |
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| genre_facet | Lehrbuch Fallstudiensammlung |
| geographic | Europa (DE-588)4015701-5 gnd |
| geographic_facet | Europa |
| id | DE-604.BV046985329 |
| illustrated | Illustrated |
| index_date | 2024-07-03T15:51:04Z |
| indexdate | 2024-08-01T11:27:21Z |
| institution | BVB |
| isbn | 9781526847805 1526847809 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032393323 |
| oclc_num | 1220887918 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-1050 DE-N2 DE-945 DE-739 DE-898 DE-BY-UBR DE-M347 DE-384 DE-703 |
| owner_facet | DE-863 DE-BY-FWS DE-1050 DE-N2 DE-945 DE-739 DE-898 DE-BY-UBR DE-M347 DE-384 DE-703 |
| physical | xvii, 514 Seiten Illustrationen, Diagramme |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | McGraw Hill |
| record_format | marc |
| spellingShingle | Wilson, Alan M. Zeithaml, Valarie A. Bitner, Mary Jo Gremler, Dwayne D. 1958- Services marketing integrating customer focus across the firm Kundenorientierung (DE-588)4316837-1 gnd Qualitätsmanagement (DE-588)4219057-5 gnd Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd Kundenmanagement (DE-588)4236865-0 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd |
| subject_GND | (DE-588)4316837-1 (DE-588)4219057-5 (DE-588)4037589-4 (DE-588)4012178-1 (DE-588)4236865-0 (DE-588)4012181-1 (DE-588)4200234-5 (DE-588)4015701-5 (DE-588)4123623-3 (DE-588)4522595-3 |
| title | Services marketing integrating customer focus across the firm |
| title_auth | Services marketing integrating customer focus across the firm |
| title_exact_search | Services marketing integrating customer focus across the firm |
| title_exact_search_txtP | Services marketing integrating customer focus across the firm |
| title_full | Services marketing integrating customer focus across the firm Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler |
| title_fullStr | Services marketing integrating customer focus across the firm Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler |
| title_full_unstemmed | Services marketing integrating customer focus across the firm Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler |
| title_short | Services marketing |
| title_sort | services marketing integrating customer focus across the firm |
| title_sub | integrating customer focus across the firm |
| topic | Kundenorientierung (DE-588)4316837-1 gnd Qualitätsmanagement (DE-588)4219057-5 gnd Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd Kundenmanagement (DE-588)4236865-0 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd |
| topic_facet | Kundenorientierung Qualitätsmanagement Marketing Dienstleistung Kundenmanagement Dienstleistungsbetrieb Wettbewerbsstrategie Europa Lehrbuch Fallstudiensammlung |
| work_keys_str_mv | AT wilsonalanm servicesmarketingintegratingcustomerfocusacrossthefirm AT zeithamlvalariea servicesmarketingintegratingcustomerfocusacrossthefirm AT bitnermaryjo servicesmarketingintegratingcustomerfocusacrossthefirm AT gremlerdwayned servicesmarketingintegratingcustomerfocusacrossthefirm |
THWS Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 QQ 250 W746(4) |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |