From brand vision to brand evaluation: the strategic process of growing and strengthening brands
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Milton
Taylor & Francis Group
2010
|
| Edition: | 3. ed. |
| Subjects: | |
| Online Access: | UER01 Volltext |
| Physical Description: | 1 Online-Ressource Ill. |
| ISBN: | 9780080966649 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV046979251 | ||
| 003 | DE-604 | ||
| 005 | 20201112 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 201104s2010 |||| o||u| ||||||eng d | ||
| 020 | |a 9780080966649 |c Online |9 9780080966649 | ||
| 024 | 7 | |a 10.4324/9780080966649 |2 doi | |
| 035 | |a (OCoLC)1220901937 | ||
| 035 | |a (DE-599)BVBBV046979251 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-29 | ||
| 082 | 0 | |a 658.827 |2 22 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 084 | |a QP 624 |2 sfb | ||
| 100 | 1 | |a De Chernatony, Leslie |e Verfasser |0 (DE-588)129121797 |4 aut | |
| 245 | 1 | 0 | |a From brand vision to brand evaluation |b the strategic process of growing and strengthening brands |c Leslie de Chernatony |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Milton |b Taylor & Francis Group |c 2010 | |
| 300 | |a 1 Online-Ressource |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Trademarks | |
| 650 | 4 | |a Product management | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 0 | |u https://www.taylorfrancis.com/books/9780080966649 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-7-TFC | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032387322 | ||
| 966 | e | |u https://doi.org/10.4324/9780080966649 |l UER01 |p ZDB-7-TFC |q UER_Einzelkauf |x Verlag |3 Volltext | |
Record in the Search Index
| _version_ | 1804181913530793984 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | De Chernatony, Leslie |
| author_GND | (DE-588)129121797 |
| author_facet | De Chernatony, Leslie |
| author_role | aut |
| author_sort | De Chernatony, Leslie |
| author_variant | c l d cl cld |
| building | Verbundindex |
| bvnumber | BV046979251 |
| classification_rvk | QP 624 |
| collection | ZDB-7-TFC |
| ctrlnum | (OCoLC)1220901937 (DE-599)BVBBV046979251 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01478nmm a2200421zc 4500</leader><controlfield tag="001">BV046979251</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20201112 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">201104s2010 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780080966649</subfield><subfield code="c">Online</subfield><subfield code="9">9780080966649</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4324/9780080966649</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1220901937</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046979251</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-29</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.827</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="2">sfb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">De Chernatony, Leslie</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)129121797</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">From brand vision to brand evaluation</subfield><subfield code="b">the strategic process of growing and strengthening brands</subfield><subfield code="c">Leslie de Chernatony</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Milton</subfield><subfield code="b">Taylor & Francis Group</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Trademarks</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Product management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.taylorfrancis.com/books/9780080966649</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-7-TFC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032387322</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4324/9780080966649</subfield><subfield code="l">UER01</subfield><subfield code="p">ZDB-7-TFC</subfield><subfield code="q">UER_Einzelkauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV046979251 |
| illustrated | Illustrated |
| index_date | 2024-07-03T15:49:40Z |
| indexdate | 2024-07-10T08:59:13Z |
| institution | BVB |
| isbn | 9780080966649 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032387322 |
| oclc_num | 1220901937 |
| open_access_boolean | |
| owner | DE-29 |
| owner_facet | DE-29 |
| physical | 1 Online-Ressource Ill. |
| psigel | ZDB-7-TFC ZDB-7-TFC UER_Einzelkauf |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Taylor & Francis Group |
| record_format | marc |
| spelling | De Chernatony, Leslie Verfasser (DE-588)129121797 aut From brand vision to brand evaluation the strategic process of growing and strengthening brands Leslie de Chernatony 3. ed. Milton Taylor & Francis Group 2010 1 Online-Ressource Ill. txt rdacontent c rdamedia cr rdacarrier Brand name products Trademarks Product management Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 https://www.taylorfrancis.com/books/9780080966649 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | De Chernatony, Leslie From brand vision to brand evaluation the strategic process of growing and strengthening brands Brand name products Trademarks Product management Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | From brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_auth | From brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_exact_search | From brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_exact_search_txtP | From brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_full | From brand vision to brand evaluation the strategic process of growing and strengthening brands Leslie de Chernatony |
| title_fullStr | From brand vision to brand evaluation the strategic process of growing and strengthening brands Leslie de Chernatony |
| title_full_unstemmed | From brand vision to brand evaluation the strategic process of growing and strengthening brands Leslie de Chernatony |
| title_short | From brand vision to brand evaluation |
| title_sort | from brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_sub | the strategic process of growing and strengthening brands |
| topic | Brand name products Trademarks Product management Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Brand name products Trademarks Product management Markenpolitik |
| url | https://www.taylorfrancis.com/books/9780080966649 |
| work_keys_str_mv | AT dechernatonyleslie frombrandvisiontobrandevaluationthestrategicprocessofgrowingandstrengtheningbrands |