From brand vision to brand evaluation: the strategic process of growing and strengthening brands
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Milton
Taylor & Francis Group
2010
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online-Zugang: | UER01 Volltext |
| Beschreibung: | 1 Online-Ressource Ill. |
| ISBN: | 9780080966649 |
Internformat
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Datensatz im Suchindex
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| author | De Chernatony, Leslie |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Electronic eBook |
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| id | DE-604.BV046979251 |
| illustrated | Illustrated |
| index_date | 2024-07-03T15:49:40Z |
| indexdate | 2024-07-10T08:59:13Z |
| institution | BVB |
| isbn | 9780080966649 |
| language | English |
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| publishDate | 2010 |
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| publisher | Taylor & Francis Group |
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| spelling | De Chernatony, Leslie Verfasser (DE-588)129121797 aut From brand vision to brand evaluation the strategic process of growing and strengthening brands Leslie de Chernatony 3. ed. Milton Taylor & Francis Group 2010 1 Online-Ressource Ill. txt rdacontent c rdamedia cr rdacarrier Brand name products Trademarks Product management Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 https://www.taylorfrancis.com/books/9780080966649 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | De Chernatony, Leslie From brand vision to brand evaluation the strategic process of growing and strengthening brands Brand name products Trademarks Product management Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | From brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_auth | From brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_exact_search | From brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_exact_search_txtP | From brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_full | From brand vision to brand evaluation the strategic process of growing and strengthening brands Leslie de Chernatony |
| title_fullStr | From brand vision to brand evaluation the strategic process of growing and strengthening brands Leslie de Chernatony |
| title_full_unstemmed | From brand vision to brand evaluation the strategic process of growing and strengthening brands Leslie de Chernatony |
| title_short | From brand vision to brand evaluation |
| title_sort | from brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_sub | the strategic process of growing and strengthening brands |
| topic | Brand name products Trademarks Product management Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Brand name products Trademarks Product management Markenpolitik |
| url | https://www.taylorfrancis.com/books/9780080966649 |
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