Brand elevation: lessons in ueber-branding
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
2021
|
| Schlagworte: | |
| Beschreibung: | xiv, 287 Seiten Illustrationen |
| ISBN: | 9781789664669 9781789664683 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV046978763 | ||
| 003 | DE-604 | ||
| 005 | 20210115 | ||
| 007 | t | ||
| 008 | 201104s2021 a||| |||| 00||| eng d | ||
| 020 | |a 9781789664669 |c pbk |9 978-1-78966-466-9 | ||
| 020 | |a 9781789664683 |c hbk |9 978-1-78966-468-3 | ||
| 035 | |a (OCoLC)1226373570 | ||
| 035 | |a (DE-599)BVBBV046978763 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-945 |a DE-898 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Schaefer, Wolfgang |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Brand elevation |b lessons in ueber-branding |c Wolfgang Schaefer, JP Kuehlwein |
| 264 | 1 | |a London |b Kogan Page |c 2021 | |
| 300 | |a xiv, 287 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Kuehlwein, JP |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-78966-467-6 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032386842 | ||
Datensatz im Suchindex
| _version_ | 1804181912734924800 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Schaefer, Wolfgang Kuehlwein, JP |
| author_facet | Schaefer, Wolfgang Kuehlwein, JP |
| author_role | aut aut |
| author_sort | Schaefer, Wolfgang |
| author_variant | w s ws j k jk |
| building | Verbundindex |
| bvnumber | BV046978763 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1226373570 (DE-599)BVBBV046978763 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01098nam a2200337 c 4500</leader><controlfield tag="001">BV046978763</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20210115 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">201104s2021 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781789664669</subfield><subfield code="c">pbk</subfield><subfield code="9">978-1-78966-466-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781789664683</subfield><subfield code="c">hbk</subfield><subfield code="9">978-1-78966-468-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1226373570</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046978763</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield><subfield code="a">DE-898</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Schaefer, Wolfgang</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brand elevation</subfield><subfield code="b">lessons in ueber-branding</subfield><subfield code="c">Wolfgang Schaefer, JP Kuehlwein</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">2021</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xiv, 287 Seiten</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kuehlwein, JP</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-78966-467-6</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032386842</subfield></datafield></record></collection> |
| id | DE-604.BV046978763 |
| illustrated | Illustrated |
| index_date | 2024-07-03T15:49:28Z |
| indexdate | 2024-07-10T08:59:12Z |
| institution | BVB |
| isbn | 9781789664669 9781789664683 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032386842 |
| oclc_num | 1226373570 |
| open_access_boolean | |
| owner | DE-945 DE-898 DE-BY-UBR |
| owner_facet | DE-945 DE-898 DE-BY-UBR |
| physical | xiv, 287 Seiten Illustrationen |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Schaefer, Wolfgang Verfasser aut Brand elevation lessons in ueber-branding Wolfgang Schaefer, JP Kuehlwein London Kogan Page 2021 xiv, 287 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Kuehlwein, JP Verfasser aut Erscheint auch als Online-Ausgabe 978-1-78966-467-6 |
| spellingShingle | Schaefer, Wolfgang Kuehlwein, JP Brand elevation lessons in ueber-branding Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Brand elevation lessons in ueber-branding |
| title_auth | Brand elevation lessons in ueber-branding |
| title_exact_search | Brand elevation lessons in ueber-branding |
| title_exact_search_txtP | Brand elevation lessons in ueber-branding |
| title_full | Brand elevation lessons in ueber-branding Wolfgang Schaefer, JP Kuehlwein |
| title_fullStr | Brand elevation lessons in ueber-branding Wolfgang Schaefer, JP Kuehlwein |
| title_full_unstemmed | Brand elevation lessons in ueber-branding Wolfgang Schaefer, JP Kuehlwein |
| title_short | Brand elevation |
| title_sort | brand elevation lessons in ueber branding |
| title_sub | lessons in ueber-branding |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT schaeferwolfgang brandelevationlessonsinueberbranding AT kuehlweinjp brandelevationlessonsinueberbranding |