Brand Storytelling in the Digital Age: Theories, Practice and Application
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan
2020
Cham Springer International Publishing |
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XXI, 100 Seiten) 4 Illustrationen, 1 Illustration (farbig) |
| ISBN: | 9783030590857 |
| DOI: | 10.1007/978-3-030-59085-7 |
Internformat
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Datensatz im Suchindex
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| author | Moin, S. M. A. |
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| author_facet | Moin, S. M. A. |
| author_role | aut |
| author_sort | Moin, S. M. A. |
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| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-59085-7 |
| format | Electronic eBook |
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| id | DE-604.BV046974815 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:48:16Z |
| indexdate | 2025-02-20T07:01:07Z |
| institution | BVB |
| isbn | 9783030590857 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032382956 |
| oclc_num | 1220896838 |
| open_access_boolean | |
| owner | DE-573 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-703 DE-1102 DE-706 DE-739 DE-634 DE-526 DE-11 |
| owner_facet | DE-573 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-703 DE-1102 DE-706 DE-739 DE-634 DE-526 DE-11 |
| physical | 1 Online-Ressource (XXI, 100 Seiten) 4 Illustrationen, 1 Illustration (farbig) |
| psigel | ZDB-2-BUM ZDB-30-PQE ZDB-2-BUM_2020 ZDB-30-PQE BTW_PDA_PQE_KAUF |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Palgrave Macmillan Springer International Publishing |
| record_format | marc |
| spellingShingle | Moin, S. M. A. Brand Storytelling in the Digital Age Theories, Practice and Application Branding Online Marketing/Social Media Innovation/Technology Management Branding (Marketing) Internet marketing Management Industrial management Markenpolitik (DE-588)4144679-3 gnd Marke (DE-588)4074577-6 gnd Narrativität (DE-588)4379691-6 gnd Erzählen (DE-588)4132307-5 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4074577-6 (DE-588)4379691-6 (DE-588)4132307-5 |
| title | Brand Storytelling in the Digital Age Theories, Practice and Application |
| title_auth | Brand Storytelling in the Digital Age Theories, Practice and Application |
| title_exact_search | Brand Storytelling in the Digital Age Theories, Practice and Application |
| title_exact_search_txtP | Brand Storytelling in the Digital Age Theories, Practice and Application |
| title_full | Brand Storytelling in the Digital Age Theories, Practice and Application by S M A Moin |
| title_fullStr | Brand Storytelling in the Digital Age Theories, Practice and Application by S M A Moin |
| title_full_unstemmed | Brand Storytelling in the Digital Age Theories, Practice and Application by S M A Moin |
| title_short | Brand Storytelling in the Digital Age |
| title_sort | brand storytelling in the digital age theories practice and application |
| title_sub | Theories, Practice and Application |
| topic | Branding Online Marketing/Social Media Innovation/Technology Management Branding (Marketing) Internet marketing Management Industrial management Markenpolitik (DE-588)4144679-3 gnd Marke (DE-588)4074577-6 gnd Narrativität (DE-588)4379691-6 gnd Erzählen (DE-588)4132307-5 gnd |
| topic_facet | Branding Online Marketing/Social Media Innovation/Technology Management Branding (Marketing) Internet marketing Management Industrial management Markenpolitik Marke Narrativität Erzählen |
| url | https://doi.org/10.1007/978-3-030-59085-7 |
| work_keys_str_mv | AT moinsma brandstorytellinginthedigitalagetheoriespracticeandapplication |