The psychology of advertising:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon ; New York
Routledge, Taylor & Francis Group
2021
|
| Ausgabe: | Third edition |
| Schlagworte: | |
| Beschreibung: | Enthält Literaturverzeichnis und Index |
| Beschreibung: | xii, 466 Seiten Illustrationen, Diagramme |
| ISBN: | 9780367346355 9780367346393 |
Internformat
MARC
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| 100 | 1 | |a Fennis, Bob M. |d 1968- |e Verfasser |0 (DE-588)141634375 |4 aut | |
| 245 | 1 | 0 | |a The psychology of advertising |c Bob M. Fennis and Wolfgang Stroebe |
| 250 | |a Third edition | ||
| 264 | 1 | |a Abingdon, Oxon ; New York |b Routledge, Taylor & Francis Group |c 2021 | |
| 300 | |a xii, 466 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Enthält Literaturverzeichnis und Index | ||
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
| 650 | 4 | |a Consumers |x Attitudes | |
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| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-032377582 | ||
Datensatz im Suchindex
| _version_ | 1804181894264258560 |
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| author | Fennis, Bob M. 1968- Stroebe, Wolfgang 1941- |
| author_GND | (DE-588)141634375 (DE-588)134194640 |
| author_facet | Fennis, Bob M. 1968- Stroebe, Wolfgang 1941- |
| author_role | aut aut |
| author_sort | Fennis, Bob M. 1968- |
| author_variant | b m f bm bmf w s ws |
| building | Verbundindex |
| bvnumber | BV046968931 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5822 |
| callnumber-raw | HF5822 |
| callnumber-search | HF5822 |
| callnumber-sort | HF 45822 |
| callnumber-subject | HF - Commerce |
| classification_rvk | CW 7500 QP 631 |
| ctrlnum | (OCoLC)1196186068 (DE-599)BVBBV046968931 |
| dewey-full | 659.101/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.101/9 |
| dewey-search | 659.101/9 |
| dewey-sort | 3659.101 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| discipline_str_mv | Psychologie Wirtschaftswissenschaften |
| edition | Third edition |
| format | Book |
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| id | DE-604.BV046968931 |
| illustrated | Illustrated |
| index_date | 2024-07-03T15:46:46Z |
| indexdate | 2024-07-10T08:58:54Z |
| institution | BVB |
| isbn | 9780367346355 9780367346393 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032377582 |
| oclc_num | 1196186068 |
| open_access_boolean | |
| owner | DE-1051 DE-188 DE-1043 DE-1050 DE-703 DE-521 |
| owner_facet | DE-1051 DE-188 DE-1043 DE-1050 DE-703 DE-521 |
| physical | xii, 466 Seiten Illustrationen, Diagramme |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | Fennis, Bob M. 1968- Verfasser (DE-588)141634375 aut The psychology of advertising Bob M. Fennis and Wolfgang Stroebe Third edition Abingdon, Oxon ; New York Routledge, Taylor & Francis Group 2021 xii, 466 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Enthält Literaturverzeichnis und Index Psychologie Advertising Psychological aspects Consumers Attitudes Kaufverhalten (DE-588)4073331-2 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 s Werbewirkung (DE-588)4189647-6 s Verbraucherverhalten (DE-588)4062644-1 s Kaufverhalten (DE-588)4073331-2 s DE-604 Stroebe, Wolfgang 1941- Verfasser (DE-588)134194640 aut Erscheint auch als Online-Ausgabe 978-0-429-32698-1 |
| spellingShingle | Fennis, Bob M. 1968- Stroebe, Wolfgang 1941- The psychology of advertising Psychologie Advertising Psychological aspects Consumers Attitudes Kaufverhalten (DE-588)4073331-2 gnd Werbepsychologie (DE-588)4140889-5 gnd Werbewirkung (DE-588)4189647-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4073331-2 (DE-588)4140889-5 (DE-588)4189647-6 (DE-588)4062644-1 |
| title | The psychology of advertising |
| title_auth | The psychology of advertising |
| title_exact_search | The psychology of advertising |
| title_exact_search_txtP | The psychology of advertising |
| title_full | The psychology of advertising Bob M. Fennis and Wolfgang Stroebe |
| title_fullStr | The psychology of advertising Bob M. Fennis and Wolfgang Stroebe |
| title_full_unstemmed | The psychology of advertising Bob M. Fennis and Wolfgang Stroebe |
| title_short | The psychology of advertising |
| title_sort | the psychology of advertising |
| topic | Psychologie Advertising Psychological aspects Consumers Attitudes Kaufverhalten (DE-588)4073331-2 gnd Werbepsychologie (DE-588)4140889-5 gnd Werbewirkung (DE-588)4189647-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Psychologie Advertising Psychological aspects Consumers Attitudes Kaufverhalten Werbepsychologie Werbewirkung Verbraucherverhalten |
| work_keys_str_mv | AT fennisbobm thepsychologyofadvertising AT stroebewolfgang thepsychologyofadvertising |