The value of luxury: an emerging perspective
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan
[2021]
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| Schriftenreihe: | Palgrave Advances in Luxury
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| Schlagworte: | |
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| Zusammenfassung: | What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies 1. Introduction -- 2. Value -- 3. Luxury supply side -- 4. Exploring luxury - research scope and methodology -- 5. Consumers' perception of luxury goods value - national context -- 6. Impact of socio-demographic, economic and psychographic consumer traits on luxury value perception - empirical findings -- 7. Who creates value of luxury goods within the value chain? - companies vs consumers' perspective |
| Beschreibung: | 1 Online-Ressource (xxv, 431 Seiten) Illustrationen |
| ISBN: | 9783030512187 |
| DOI: | 10.1007/978-3-030-51218-7 |
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| geographic | Portugal (DE-588)4046843-4 gnd Indien (DE-588)4026722-2 gnd Polen (DE-588)4046496-9 gnd Türkei (DE-588)4061163-2 gnd Saudi-Arabien (DE-588)4051788-3 gnd |
| geographic_facet | Portugal Indien Polen Türkei Saudi-Arabien |
| id | DE-604.BV046958220 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:43:15Z |
| indexdate | 2025-02-20T07:12:49Z |
| institution | BVB |
| isbn | 9783030512187 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032366616 |
| oclc_num | 1220883165 |
| open_access_boolean | |
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| owner_facet | DE-573 DE-526 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-739 DE-703 DE-M347 DE-1043 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-91 DE-BY-TUM DE-706 DE-858 DE-188 DE-83 DE-522 DE-898 DE-BY-UBR DE-1051 DE-1046 DE-859 DE-861 DE-92 DE-860 DE-2070s DE-523 DE-824 DE-Aug4 DE-1049 DE-634 DE-20 DE-B170 DE-11 |
| physical | 1 Online-Ressource (xxv, 431 Seiten) Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-SXBM ZDB-30-PQE ZDB-2-BUM_2021 |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| series2 | Palgrave Advances in Luxury |
| spellingShingle | Stępień, Beata 19XX- The value of luxury an emerging perspective Motivation research (Marketing) Industries Marketing International business enterprises Markenimage (DE-588)4136439-9 gnd Markenartikel (DE-588)4037584-5 gnd Luxusware (DE-588)4192135-5 gnd Luxusgut (DE-588)4192138-0 gnd Markenpolitik (DE-588)4144679-3 gnd Luxusgütermarkt (DE-588)4192136-7 gnd |
| subject_GND | (DE-588)4136439-9 (DE-588)4037584-5 (DE-588)4192135-5 (DE-588)4192138-0 (DE-588)4144679-3 (DE-588)4192136-7 (DE-588)4046843-4 (DE-588)4026722-2 (DE-588)4046496-9 (DE-588)4061163-2 (DE-588)4051788-3 |
| title | The value of luxury an emerging perspective |
| title_auth | The value of luxury an emerging perspective |
| title_exact_search | The value of luxury an emerging perspective |
| title_exact_search_txtP | The value of luxury an emerging perspective |
| title_full | The value of luxury an emerging perspective by Beata Stępień |
| title_fullStr | The value of luxury an emerging perspective by Beata Stępień |
| title_full_unstemmed | The value of luxury an emerging perspective by Beata Stępień |
| title_short | The value of luxury |
| title_sort | the value of luxury an emerging perspective |
| title_sub | an emerging perspective |
| topic | Motivation research (Marketing) Industries Marketing International business enterprises Markenimage (DE-588)4136439-9 gnd Markenartikel (DE-588)4037584-5 gnd Luxusware (DE-588)4192135-5 gnd Luxusgut (DE-588)4192138-0 gnd Markenpolitik (DE-588)4144679-3 gnd Luxusgütermarkt (DE-588)4192136-7 gnd |
| topic_facet | Motivation research (Marketing) Industries Marketing International business enterprises Markenimage Markenartikel Luxusware Luxusgut Markenpolitik Luxusgütermarkt Portugal Indien Polen Türkei Saudi-Arabien |
| url | https://doi.org/10.1007/978-3-030-51218-7 |
| work_keys_str_mv | AT stepienbeata thevalueofluxuryanemergingperspective |