Marketing research:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ [u.a.]
Wiley
2018
|
| Ausgabe: | eleventh edition, EMEA edition |
| Schlagworte: | |
| Beschreibung: | xvi, 596 Illustrationen, Diagramme |
| ISBN: | 9781119586494 9781119392125 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV046958203 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 201026s2018 a||| |||| 00||| eng d | ||
| 020 | |a 9781119586494 |9 978-1-119-58649-4 | ||
| 020 | |a 9781119392125 |9 978-1-119-39212-5 | ||
| 035 | |a (OCoLC)1220894598 | ||
| 035 | |a (DE-599)BVBBV046958203 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-573 | ||
| 082 | 0 | |a 658.8302854678 | |
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 084 | |a WIR 803f |2 stub | ||
| 100 | 1 | |a McDaniel, Carl D. |d 1941- |e Verfasser |0 (DE-588)128647450 |4 aut | |
| 245 | 1 | 0 | |a Marketing research |c Carl McDaniel (professor emeritus, Universita of Texas at Arlington), Roger Gates (DSS research) |
| 250 | |a eleventh edition, EMEA edition | ||
| 264 | 1 | |a Hoboken, NJ [u.a.] |b Wiley |c 2018 | |
| 300 | |a xvi, 596 |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 689 | 0 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Gates, Roger |e Verfasser |0 (DE-588)170993035 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032366600 | ||
Datensatz im Suchindex
| _version_ | 1804181875243089920 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | McDaniel, Carl D. 1941- Gates, Roger |
| author_GND | (DE-588)128647450 (DE-588)170993035 |
| author_facet | McDaniel, Carl D. 1941- Gates, Roger |
| author_role | aut aut |
| author_sort | McDaniel, Carl D. 1941- |
| author_variant | c d m cd cdm r g rg |
| building | Verbundindex |
| bvnumber | BV046958203 |
| classification_rvk | QP 611 |
| classification_tum | WIR 803f |
| ctrlnum | (OCoLC)1220894598 (DE-599)BVBBV046958203 |
| dewey-full | 658.8302854678 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8302854678 |
| dewey-search | 658.8302854678 |
| dewey-sort | 3658.8302854678 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | eleventh edition, EMEA edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01319nam a2200385 c 4500</leader><controlfield tag="001">BV046958203</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">201026s2018 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119586494</subfield><subfield code="9">978-1-119-58649-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119392125</subfield><subfield code="9">978-1-119-39212-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1220894598</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046958203</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-573</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8302854678</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 803f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">McDaniel, Carl D.</subfield><subfield code="d">1941-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)128647450</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing research</subfield><subfield code="c">Carl McDaniel (professor emeritus, Universita of Texas at Arlington), Roger Gates (DSS research)</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">eleventh edition, EMEA edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, NJ [u.a.]</subfield><subfield code="b">Wiley</subfield><subfield code="c">2018</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xvi, 596</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4151278-9</subfield><subfield code="a">Einführung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gates, Roger</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170993035</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032366600</subfield></datafield></record></collection> |
| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV046958203 |
| illustrated | Illustrated |
| index_date | 2024-07-03T15:43:15Z |
| indexdate | 2024-07-10T08:58:36Z |
| institution | BVB |
| isbn | 9781119586494 9781119392125 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032366600 |
| oclc_num | 1220894598 |
| open_access_boolean | |
| owner | DE-573 |
| owner_facet | DE-573 |
| physical | xvi, 596 Illustrationen, Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Wiley |
| record_format | marc |
| spelling | McDaniel, Carl D. 1941- Verfasser (DE-588)128647450 aut Marketing research Carl McDaniel (professor emeritus, Universita of Texas at Arlington), Roger Gates (DSS research) eleventh edition, EMEA edition Hoboken, NJ [u.a.] Wiley 2018 xvi, 596 Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marktforschung (DE-588)4037630-8 s DE-604 Gates, Roger Verfasser (DE-588)170993035 aut |
| spellingShingle | McDaniel, Carl D. 1941- Gates, Roger Marketing research Marketing research Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4151278-9 |
| title | Marketing research |
| title_auth | Marketing research |
| title_exact_search | Marketing research |
| title_exact_search_txtP | Marketing research |
| title_full | Marketing research Carl McDaniel (professor emeritus, Universita of Texas at Arlington), Roger Gates (DSS research) |
| title_fullStr | Marketing research Carl McDaniel (professor emeritus, Universita of Texas at Arlington), Roger Gates (DSS research) |
| title_full_unstemmed | Marketing research Carl McDaniel (professor emeritus, Universita of Texas at Arlington), Roger Gates (DSS research) |
| title_short | Marketing research |
| title_sort | marketing research |
| topic | Marketing research Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing research Marktforschung Einführung |
| work_keys_str_mv | AT mcdanielcarld marketingresearch AT gatesroger marketingresearch |