The dark side of marketing communications: critical marketing perspectives
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; New York
Routledge
2021
|
| Series: | Routledge studies in critical marketing
|
| Subjects: | |
| Physical Description: | 123 Seiten |
| ISBN: | 9781138587120 9781138587137 |
Staff View
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:41:59Z |
| indexdate | 2024-07-10T08:58:28Z |
| institution | BVB |
| isbn | 9781138587120 9781138587137 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032361965 |
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| physical | 123 Seiten |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge studies in critical marketing |
| spelling | Hill, Tim 1988- Verfasser (DE-588)1122226128 aut The dark side of marketing communications critical marketing perspectives Tim Hill and Pierre McDonagh London ; New York Routledge 2021 123 Seiten txt rdacontent n rdamedia nc rdacarrier Routledge studies in critical marketing Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Kapitalismus (DE-588)4029577-1 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikationspolitik (DE-588)4232471-3 s Kapitalismus (DE-588)4029577-1 s b DE-604 McDonagh, Pierre Verfasser (DE-588)1047952696 aut Erscheint auch als Online-Ausgabe 978-0-429-50415-0 |
| spellingShingle | Hill, Tim 1988- McDonagh, Pierre The dark side of marketing communications critical marketing perspectives Marketing (DE-588)4037589-4 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Kapitalismus (DE-588)4029577-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4232471-3 (DE-588)4029577-1 |
| title | The dark side of marketing communications critical marketing perspectives |
| title_auth | The dark side of marketing communications critical marketing perspectives |
| title_exact_search | The dark side of marketing communications critical marketing perspectives |
| title_exact_search_txtP | The dark side of marketing communications critical marketing perspectives |
| title_full | The dark side of marketing communications critical marketing perspectives Tim Hill and Pierre McDonagh |
| title_fullStr | The dark side of marketing communications critical marketing perspectives Tim Hill and Pierre McDonagh |
| title_full_unstemmed | The dark side of marketing communications critical marketing perspectives Tim Hill and Pierre McDonagh |
| title_short | The dark side of marketing communications |
| title_sort | the dark side of marketing communications critical marketing perspectives |
| title_sub | critical marketing perspectives |
| topic | Marketing (DE-588)4037589-4 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Kapitalismus (DE-588)4029577-1 gnd |
| topic_facet | Marketing Kommunikationspolitik Kapitalismus |
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