The dark side of marketing communications: critical marketing perspectives
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2021
|
| Schriftenreihe: | Routledge studies in critical marketing
|
| Schlagworte: | |
| Beschreibung: | 123 Seiten |
| ISBN: | 9781138587120 9781138587137 |
Internformat
MARC
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| 020 | |a 9781138587137 |c hbk |9 978-1-138-58713-7 | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-032361965 | ||
Datensatz im Suchindex
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| author | Hill, Tim 1988- McDonagh, Pierre |
| author_GND | (DE-588)1122226128 (DE-588)1047952696 |
| author_facet | Hill, Tim 1988- McDonagh, Pierre |
| author_role | aut aut |
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| author_variant | t h th p m pm |
| building | Verbundindex |
| bvnumber | BV046953503 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1190696056 (DE-599)BVBBV046953503 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV046953503 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:41:59Z |
| indexdate | 2024-07-10T08:58:28Z |
| institution | BVB |
| isbn | 9781138587120 9781138587137 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032361965 |
| oclc_num | 1190696056 |
| open_access_boolean | |
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| owner_facet | DE-355 DE-BY-UBR DE-1050 DE-188 |
| physical | 123 Seiten |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge studies in critical marketing |
| spelling | Hill, Tim 1988- Verfasser (DE-588)1122226128 aut The dark side of marketing communications critical marketing perspectives Tim Hill and Pierre McDonagh London ; New York Routledge 2021 123 Seiten txt rdacontent n rdamedia nc rdacarrier Routledge studies in critical marketing Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Kapitalismus (DE-588)4029577-1 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikationspolitik (DE-588)4232471-3 s Kapitalismus (DE-588)4029577-1 s b DE-604 McDonagh, Pierre Verfasser (DE-588)1047952696 aut Erscheint auch als Online-Ausgabe 978-0-429-50415-0 |
| spellingShingle | Hill, Tim 1988- McDonagh, Pierre The dark side of marketing communications critical marketing perspectives Marketing (DE-588)4037589-4 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Kapitalismus (DE-588)4029577-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4232471-3 (DE-588)4029577-1 |
| title | The dark side of marketing communications critical marketing perspectives |
| title_auth | The dark side of marketing communications critical marketing perspectives |
| title_exact_search | The dark side of marketing communications critical marketing perspectives |
| title_exact_search_txtP | The dark side of marketing communications critical marketing perspectives |
| title_full | The dark side of marketing communications critical marketing perspectives Tim Hill and Pierre McDonagh |
| title_fullStr | The dark side of marketing communications critical marketing perspectives Tim Hill and Pierre McDonagh |
| title_full_unstemmed | The dark side of marketing communications critical marketing perspectives Tim Hill and Pierre McDonagh |
| title_short | The dark side of marketing communications |
| title_sort | the dark side of marketing communications critical marketing perspectives |
| title_sub | critical marketing perspectives |
| topic | Marketing (DE-588)4037589-4 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Kapitalismus (DE-588)4029577-1 gnd |
| topic_facet | Marketing Kommunikationspolitik Kapitalismus |
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