Innovations in digital branding and content marketing:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
[2021]
|
| Schriftenreihe: | Premier reference source
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index. - Description based on title screen (IGI Global, viewed 09/26/2020) |
| Beschreibung: | xxii, 311 Seiten Illustrationen |
| Format: | Mode of access: World Wide Web |
| ISBN: | 9781799844204 9781799852797 |
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Datensatz im Suchindex
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| adam_text | Table of Contents Foreword....................................................................................................................xv Preface.......................................................................................................................xvi Acknowledgment....................................................................................................xxii Chapter 1 Consumer-Generated Content as Clues for Brand Trust in the Digital Era............1 Juan Carlos Rentería-García, Universidad EAN, Colombia Carlos Hernán Fajardo-Toro, Coporación Universitaria (UNITEC), Colombia Maurício Sabogal-Salamanca, Universidad EAN, Colombia Chapter 2 Understanding the Value of Digital Marketing Tools for SMEs...........................22 Elisabete Paulo Morais, Instituto Politécnico de Bragança, Portugal Carlos Rompante Cunha, Instituto Politécnico de Bragança, Portugal Arlindo Santos, Instituto Politécnico de Bragança, Portugal Chapter 3 Information Processing Model in Consumer Behaviors in Health Communication: An Analysis of Herbal Cream Advertisements........................ 44 Ceren Yeğen, Mersin University, Turkey Chapter 4 Rising Power of Today’s Brands: Digital Market Mavens....................................66 Orhan Duman, Bandırma Onyedi Eylül University, Turkey
Chapter 5 A Systematic Study of Integrated Marketing Communication and Content Management System for Millennial Consumers................................................... 91 Subhankar Das, Day Tan University, Vietnam Chapter 6 A Systematic Study of New Age Consumer Engagement and Exploration for Digital Entertainment for Over-the-Top Platforms in Various Digital Media... 113 Subhra Mondai, Duy Tan University, Vietnam Chapter 7 Banking Innovative Service With Digital Brand Equity for New Age Consumers: Internet Banking and Millennial Consumerism............................. 134 Sonu Dua, Lyallpur Khalsa College, Technical Campus, India Inderpal Singh, Lyallpur Khalsa College, Technical Campus, India Subhankar Das, Duy Tan University, Vietnam Chapter 8 Usability Audit Model for Tourism Destination Websites................................ 160 Simón Alba-Muñoz, University of Málaga, Spain Maria-Mercedes Rojas-de-Gracia, University of Málaga, Spain Plácido Sierra-Herrezuelo, University of Málaga, Spain Chapter 9 Jordanian Digital Learning Management System Model (JDLMS)..................189 Abdeleh Bassam Al Amoush, University of New England, Australia Kamaljeet Sandhu, University of New England, Australia Chapter 10 Performance Analysis of Classification Techniques With Feature Selection Method for Prediction of Chronic Kidney Disease.............................................220 Noopur Goel, VBS Purvanchal University, India Chapter 11 Comparison of Performance of Various Machine Learning Classification Techniques With Ensemble Classifiers for Prediction of Chronic Kidney
Disease.......................................................................................................... Noopur Goel, VBS Purvanchal University, India 245
Compilation of References 271 About the Contributors...................................................................................306 Index................................................................................................................. 310
Table of Contents Foreword....................................................................................................................xv Preface.......................................................................................................................xvi Acknowledgment....................................................................................................xxii Chapter 1 Consumer-Generated Content as Clues for Brand Trust in the Digital Era............1 Juan Carlos Rentería-García, Universidad EAN, Colombia Carlos Hernán Fajardo-Toro, Coporación Universitaria (UNITEC), Colombia Maurício Sabogal-Salamanca, Universidad EAN, Colombia Chapter 2 Understanding the Value of Digital Marketing Tools for SMEs...........................22 Elisabete Paulo Morais, Instituto Politécnico de Bragança, Portugal Carlos Rompante Cunha, Instituto Politécnico de Bragança, Portugal Arlindo Santos, Instituto Politécnico de Bragança, Portugal Chapter 3 Information Processing Model in Consumer Behaviors in Health Communication: An Analysis of Herbal Cream Advertisements........................ 44 Ceren Yeğen, Mersin University, Turkey Chapter 4 Rising Power of Today’s Brands: Digital Market Mavens....................................66 Orhan Duman, Bandırma Onyedi Eylül University, Turkey
Chapter 5 A Systematic Study of Integrated Marketing Communication and Content Management System for Millennial Consumers................................................... 91 Subhankar Das, Day Tan University, Vietnam Chapter 6 A Systematic Study of New Age Consumer Engagement and Exploration for Digital Entertainment for Over-the-Top Platforms in Various Digital Media... 113 Subhra Mondai, Duy Tan University, Vietnam Chapter 7 Banking Innovative Service With Digital Brand Equity for New Age Consumers: Internet Banking and Millennial Consumerism............................. 134 Sonu Dua, Lyallpur Khalsa College, Technical Campus, India Inderpal Singh, Lyallpur Khalsa College, Technical Campus, India Subhankar Das, Duy Tan University, Vietnam Chapter 8 Usability Audit Model for Tourism Destination Websites................................ 160 Simón Alba-Muñoz, University of Málaga, Spain Maria-Mercedes Rojas-de-Gracia, University of Málaga, Spain Plácido Sierra-Herrezuelo, University of Málaga, Spain Chapter 9 Jordanian Digital Learning Management System Model (JDLMS)..................189 Abdeleh Bassam Al Amoush, University of New England, Australia Kamaljeet Sandhu, University of New England, Australia Chapter 10 Performance Analysis of Classification Techniques With Feature Selection Method for Prediction of Chronic Kidney Disease.............................................220 Noopur Goel, VBS Purvanchal University, India Chapter 11 Comparison of Performance of Various Machine Learning Classification Techniques With Ensemble Classifiers for Prediction of Chronic Kidney
Disease.......................................................................................................... Noopur Goel, VBS Purvanchal University, India 245
Compilation of References 271 About the Contributors...................................................................................306 Index................................................................................................................. 310
|
| adam_txt |
Table of Contents Foreword.xv Preface.xvi Acknowledgment.xxii Chapter 1 Consumer-Generated Content as Clues for Brand Trust in the Digital Era.1 Juan Carlos Rentería-García, Universidad EAN, Colombia Carlos Hernán Fajardo-Toro, Coporación Universitaria (UNITEC), Colombia Maurício Sabogal-Salamanca, Universidad EAN, Colombia Chapter 2 Understanding the Value of Digital Marketing Tools for SMEs.22 Elisabete Paulo Morais, Instituto Politécnico de Bragança, Portugal Carlos Rompante Cunha, Instituto Politécnico de Bragança, Portugal Arlindo Santos, Instituto Politécnico de Bragança, Portugal Chapter 3 Information Processing Model in Consumer Behaviors in Health Communication: An Analysis of Herbal Cream Advertisements. 44 Ceren Yeğen, Mersin University, Turkey Chapter 4 Rising Power of Today’s Brands: Digital Market Mavens.66 Orhan Duman, Bandırma Onyedi Eylül University, Turkey
Chapter 5 A Systematic Study of Integrated Marketing Communication and Content Management System for Millennial Consumers. 91 Subhankar Das, Day Tan University, Vietnam Chapter 6 A Systematic Study of New Age Consumer Engagement and Exploration for Digital Entertainment for Over-the-Top Platforms in Various Digital Media. 113 Subhra Mondai, Duy Tan University, Vietnam Chapter 7 Banking Innovative Service With Digital Brand Equity for New Age Consumers: Internet Banking and Millennial Consumerism. 134 Sonu Dua, Lyallpur Khalsa College, Technical Campus, India Inderpal Singh, Lyallpur Khalsa College, Technical Campus, India Subhankar Das, Duy Tan University, Vietnam Chapter 8 Usability Audit Model for Tourism Destination Websites. 160 Simón Alba-Muñoz, University of Málaga, Spain Maria-Mercedes Rojas-de-Gracia, University of Málaga, Spain Plácido Sierra-Herrezuelo, University of Málaga, Spain Chapter 9 Jordanian Digital Learning Management System Model (JDLMS).189 Abdeleh Bassam Al Amoush, University of New England, Australia Kamaljeet Sandhu, University of New England, Australia Chapter 10 Performance Analysis of Classification Techniques With Feature Selection Method for Prediction of Chronic Kidney Disease.220 Noopur Goel, VBS Purvanchal University, India Chapter 11 Comparison of Performance of Various Machine Learning Classification Techniques With Ensemble Classifiers for Prediction of Chronic Kidney
Disease. Noopur Goel, VBS Purvanchal University, India 245
Compilation of References 271 About the Contributors.306 Index. 310
Table of Contents Foreword.xv Preface.xvi Acknowledgment.xxii Chapter 1 Consumer-Generated Content as Clues for Brand Trust in the Digital Era.1 Juan Carlos Rentería-García, Universidad EAN, Colombia Carlos Hernán Fajardo-Toro, Coporación Universitaria (UNITEC), Colombia Maurício Sabogal-Salamanca, Universidad EAN, Colombia Chapter 2 Understanding the Value of Digital Marketing Tools for SMEs.22 Elisabete Paulo Morais, Instituto Politécnico de Bragança, Portugal Carlos Rompante Cunha, Instituto Politécnico de Bragança, Portugal Arlindo Santos, Instituto Politécnico de Bragança, Portugal Chapter 3 Information Processing Model in Consumer Behaviors in Health Communication: An Analysis of Herbal Cream Advertisements. 44 Ceren Yeğen, Mersin University, Turkey Chapter 4 Rising Power of Today’s Brands: Digital Market Mavens.66 Orhan Duman, Bandırma Onyedi Eylül University, Turkey
Chapter 5 A Systematic Study of Integrated Marketing Communication and Content Management System for Millennial Consumers. 91 Subhankar Das, Day Tan University, Vietnam Chapter 6 A Systematic Study of New Age Consumer Engagement and Exploration for Digital Entertainment for Over-the-Top Platforms in Various Digital Media. 113 Subhra Mondai, Duy Tan University, Vietnam Chapter 7 Banking Innovative Service With Digital Brand Equity for New Age Consumers: Internet Banking and Millennial Consumerism. 134 Sonu Dua, Lyallpur Khalsa College, Technical Campus, India Inderpal Singh, Lyallpur Khalsa College, Technical Campus, India Subhankar Das, Duy Tan University, Vietnam Chapter 8 Usability Audit Model for Tourism Destination Websites. 160 Simón Alba-Muñoz, University of Málaga, Spain Maria-Mercedes Rojas-de-Gracia, University of Málaga, Spain Plácido Sierra-Herrezuelo, University of Málaga, Spain Chapter 9 Jordanian Digital Learning Management System Model (JDLMS).189 Abdeleh Bassam Al Amoush, University of New England, Australia Kamaljeet Sandhu, University of New England, Australia Chapter 10 Performance Analysis of Classification Techniques With Feature Selection Method for Prediction of Chronic Kidney Disease.220 Noopur Goel, VBS Purvanchal University, India Chapter 11 Comparison of Performance of Various Machine Learning Classification Techniques With Ensemble Classifiers for Prediction of Chronic Kidney
Disease. Noopur Goel, VBS Purvanchal University, India 245
Compilation of References 271 About the Contributors.306 Index. 310 |
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| spelling | Innovations in digital branding and content marketing Subhankar Das, Subhra Rani Mondal, editors Hershey, Pennsylvania IGI Global [2021] xxii, 311 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Premier reference source Includes bibliographical references and index. - Description based on title screen (IGI Global, viewed 09/26/2020) Mode of access: World Wide Web Digitalisierung (DE-588)4123065-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Advertising ; Research Internet marketing ; Research Marketing research ; Technological innovations Advertising ; Research ; fast Marketing research ; Technological innovations ; fast (DE-588)4143413-4 Aufsatzsammlung gnd-content Markenpolitik (DE-588)4144679-3 s Werbung (DE-588)4065541-6 s Digitalisierung (DE-588)4123065-6 s b DE-604 Das, Subhankar 1981- edt Mondal, Subhra Rani 1983- (DE-588)1213367328 edt Erscheint auch als Online-Ausgabe 978-1-79985-279-7 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032361713&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032361713&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Innovations in digital branding and content marketing Digitalisierung (DE-588)4123065-6 gnd Werbung (DE-588)4065541-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4123065-6 (DE-588)4065541-6 (DE-588)4144679-3 (DE-588)4143413-4 |
| title | Innovations in digital branding and content marketing |
| title_auth | Innovations in digital branding and content marketing |
| title_exact_search | Innovations in digital branding and content marketing |
| title_exact_search_txtP | Innovations in digital branding and content marketing |
| title_full | Innovations in digital branding and content marketing Subhankar Das, Subhra Rani Mondal, editors |
| title_fullStr | Innovations in digital branding and content marketing Subhankar Das, Subhra Rani Mondal, editors |
| title_full_unstemmed | Innovations in digital branding and content marketing Subhankar Das, Subhra Rani Mondal, editors |
| title_short | Innovations in digital branding and content marketing |
| title_sort | innovations in digital branding and content marketing |
| topic | Digitalisierung (DE-588)4123065-6 gnd Werbung (DE-588)4065541-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Digitalisierung Werbung Markenpolitik Aufsatzsammlung |
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