APA-Zitierstil (7. Ausg.)

Bendle, N. T., Farris, P. W., Pfeifer, P. E., & Reibstein, D. J. (2020). Marketing metrics: The manager's guide to measuring marketing performance (Fourth edition.). Pearson Education, Inc.

Chicago-Zitierstil (17. Ausg.)

Bendle, Neil T., Paul W. Farris, Phillip E. Pfeifer, und David J. Reibstein. Marketing Metrics: The Manager's Guide to Measuring Marketing Performance. Fourth edition. Upper Saddle River, New Jersey: Pearson Education, Inc, 2020.

MLA-Zitierstil (9. Ausg.)

Bendle, Neil T., et al. Marketing Metrics: The Manager's Guide to Measuring Marketing Performance. Fourth edition. Pearson Education, Inc, 2020.