Holdings: Market entry strategies

Market entry strategies: internationalization theories, concepts and cases

This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve...

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Main Author:	Glowik, Mario (Author)
Format:	Electronic eBook
Language:	English
Published:	Berlin ; Boston De Gruyter Oldenbourg [2020]
Edition:	3., completely revised and updated edition
Subjects:	EPRG Model Location Theories Market Entry Strategies Product Life-Cycle Theory Uppsala Model of Internationalization BUSINESS & ECONOMICS / Management Markteintrittsstrategie Technologieunternehmen Internationalisierung Asien Europa
Online Access:	DE-12 DE-1043 DE-1046 DE-858 DE-573 DE-92 DE-898 DE-859 DE-860 DE-1049 DE-473 DE-706 DE-945 DE-29 DE-739 Volltext
Summary:	This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments
Physical Description:	1 Online-Ressource (VIII, 171 Seiten) Illustrationen, Diagramme
ISBN:	9783110653113 9783110653137
DOI:	10.1515/9783110653113

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publishDate	2020
publishDateSearch	2020
publishDateSort	2020
publisher	De Gruyter Oldenbourg
record_format	marc
spelling	Glowik, Mario (DE-588)1071823132 aut Market entry strategies internationalization theories, concepts and cases Mario Glowik 3., completely revised and updated edition Berlin ; Boston De Gruyter Oldenbourg [2020] © 2020 1 Online-Ressource (VIII, 171 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments EPRG Model Location Theories Market Entry Strategies Product Life-Cycle Theory Uppsala Model of Internationalization BUSINESS & ECONOMICS / Management bisacsh Markteintrittsstrategie (DE-588)4326311-2 gnd rswk-swf Technologieunternehmen (DE-588)7853364-8 gnd rswk-swf Internationalisierung (DE-588)4162106-2 gnd rswk-swf Asien (DE-588)4003217-6 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf Asien (DE-588)4003217-6 g Technologieunternehmen (DE-588)7853364-8 s Internationalisierung (DE-588)4162106-2 s Markteintrittsstrategie (DE-588)4326311-2 s Europa (DE-588)4015701-5 g DE-604 Erscheint auch als Druck-Ausgabe 978-3-11-065067-9 https://doi.org/10.1515/9783110653113 Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Glowik, Mario Market entry strategies internationalization theories, concepts and cases EPRG Model Location Theories Market Entry Strategies Product Life-Cycle Theory Uppsala Model of Internationalization BUSINESS & ECONOMICS / Management bisacsh Markteintrittsstrategie (DE-588)4326311-2 gnd Technologieunternehmen (DE-588)7853364-8 gnd Internationalisierung (DE-588)4162106-2 gnd
subject_GND	(DE-588)4326311-2 (DE-588)7853364-8 (DE-588)4162106-2 (DE-588)4003217-6 (DE-588)4015701-5
title	Market entry strategies internationalization theories, concepts and cases
title_auth	Market entry strategies internationalization theories, concepts and cases
title_exact_search	Market entry strategies internationalization theories, concepts and cases
title_exact_search_txtP	Market entry strategies internationalization theories, concepts and cases
title_full	Market entry strategies internationalization theories, concepts and cases Mario Glowik
title_fullStr	Market entry strategies internationalization theories, concepts and cases Mario Glowik
title_full_unstemmed	Market entry strategies internationalization theories, concepts and cases Mario Glowik
title_short	Market entry strategies
title_sort	market entry strategies internationalization theories concepts and cases
title_sub	internationalization theories, concepts and cases
topic	EPRG Model Location Theories Market Entry Strategies Product Life-Cycle Theory Uppsala Model of Internationalization BUSINESS & ECONOMICS / Management bisacsh Markteintrittsstrategie (DE-588)4326311-2 gnd Technologieunternehmen (DE-588)7853364-8 gnd Internationalisierung (DE-588)4162106-2 gnd
topic_facet	EPRG Model Location Theories Market Entry Strategies Product Life-Cycle Theory Uppsala Model of Internationalization BUSINESS & ECONOMICS / Management Markteintrittsstrategie Technologieunternehmen Internationalisierung Asien Europa
url	https://doi.org/10.1515/9783110653113
work_keys_str_mv	AT glowikmario marketentrystrategiesinternationalizationtheoriesconceptsandcases

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