Market entry strategies: internationalization theories, concepts and cases
This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin ; Boston
De Gruyter Oldenbourg
[2020]
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| Ausgabe: | 3., completely revised and updated edition |
| Schlagworte: | |
| Online-Zugang: | DE-12 DE-1043 DE-1046 DE-858 DE-Aug4 DE-573 DE-92 DE-898 DE-859 DE-860 DE-1049 DE-473 DE-706 DE-945 DE-29 DE-739 URL des Erstveröffentlichers |
| Zusammenfassung: | This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments |
| Beschreibung: | 1 Online-Ressource (VIII, 171 Seiten) Illustrationen, Diagramme |
| ISBN: | 9783110653113 9783110653137 |
| DOI: | 10.1515/9783110653113 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1515/9783110653113 |
| edition | 3., completely revised and updated edition |
| format | Electronic eBook |
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| index_date | 2024-07-03T15:40:24Z |
| indexdate | 2024-09-20T04:25:48Z |
| institution | BVB |
| isbn | 9783110653113 9783110653137 |
| language | English |
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| oclc_num | 1220893399 |
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| owner | DE-12 DE-1046 DE-Aug4 DE-859 DE-860 DE-473 DE-BY-UBG DE-706 DE-29 DE-739 DE-1043 DE-945 DE-858 DE-898 DE-BY-UBR DE-92 DE-1049 DE-11 |
| owner_facet | DE-12 DE-1046 DE-Aug4 DE-859 DE-860 DE-473 DE-BY-UBG DE-706 DE-29 DE-739 DE-1043 DE-945 DE-858 DE-898 DE-BY-UBR DE-92 DE-1049 DE-11 |
| physical | 1 Online-Ressource (VIII, 171 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-23-DGG ZDB-23-DBV ZDB-23-OLW ZDB-23-DBV20 ZDB-23-DBV BSB_DBV_DeGruyterOldenbourg ZDB-23-DGG FAB_PDA_DGG ZDB-23-DGG FAW_PDA_DGG ZDB-23-DGG FCO_PDA_DGG ZDB-23-DGG FHA_PDA_DGG ZDB-23-DBV FHR_ZDB-23-DBV20 ZDB-23-DGG FKE_PDA_DGG ZDB-23-DGG FLA_PDA_DGG ZDB-23-OLW ZDB-23-OLW20 ZDB-23-DGG UBG_PDA_DGG ZDB-23-DBV ZDB-23-DBV20 ZDB-23-DGG UER_PDA_DGG_Kauf ZDB-23-DGG UPA_PDA_DGG |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | De Gruyter Oldenbourg |
| record_format | marc |
| spelling | Glowik, Mario (DE-588)1071823132 aut Market entry strategies internationalization theories, concepts and cases Mario Glowik 3., completely revised and updated edition Berlin ; Boston De Gruyter Oldenbourg [2020] © 2020 1 Online-Ressource (VIII, 171 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments EPRG Model Location Theories Market Entry Strategies Product Life-Cycle Theory Uppsala Model of Internationalization BUSINESS & ECONOMICS / Management bisacsh Markteintrittsstrategie (DE-588)4326311-2 gnd rswk-swf Technologieunternehmen (DE-588)7853364-8 gnd rswk-swf Internationalisierung (DE-588)4162106-2 gnd rswk-swf Asien (DE-588)4003217-6 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf Asien (DE-588)4003217-6 g Technologieunternehmen (DE-588)7853364-8 s Internationalisierung (DE-588)4162106-2 s Markteintrittsstrategie (DE-588)4326311-2 s Europa (DE-588)4015701-5 g DE-604 Erscheint auch als Druck-Ausgabe 978-3-11-065067-9 https://doi.org/10.1515/9783110653113 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Glowik, Mario Market entry strategies internationalization theories, concepts and cases EPRG Model Location Theories Market Entry Strategies Product Life-Cycle Theory Uppsala Model of Internationalization BUSINESS & ECONOMICS / Management bisacsh Markteintrittsstrategie (DE-588)4326311-2 gnd Technologieunternehmen (DE-588)7853364-8 gnd Internationalisierung (DE-588)4162106-2 gnd |
| subject_GND | (DE-588)4326311-2 (DE-588)7853364-8 (DE-588)4162106-2 (DE-588)4003217-6 (DE-588)4015701-5 |
| title | Market entry strategies internationalization theories, concepts and cases |
| title_auth | Market entry strategies internationalization theories, concepts and cases |
| title_exact_search | Market entry strategies internationalization theories, concepts and cases |
| title_exact_search_txtP | Market entry strategies internationalization theories, concepts and cases |
| title_full | Market entry strategies internationalization theories, concepts and cases Mario Glowik |
| title_fullStr | Market entry strategies internationalization theories, concepts and cases Mario Glowik |
| title_full_unstemmed | Market entry strategies internationalization theories, concepts and cases Mario Glowik |
| title_short | Market entry strategies |
| title_sort | market entry strategies internationalization theories concepts and cases |
| title_sub | internationalization theories, concepts and cases |
| topic | EPRG Model Location Theories Market Entry Strategies Product Life-Cycle Theory Uppsala Model of Internationalization BUSINESS & ECONOMICS / Management bisacsh Markteintrittsstrategie (DE-588)4326311-2 gnd Technologieunternehmen (DE-588)7853364-8 gnd Internationalisierung (DE-588)4162106-2 gnd |
| topic_facet | EPRG Model Location Theories Market Entry Strategies Product Life-Cycle Theory Uppsala Model of Internationalization BUSINESS & ECONOMICS / Management Markteintrittsstrategie Technologieunternehmen Internationalisierung Asien Europa |
| url | https://doi.org/10.1515/9783110653113 |
| work_keys_str_mv | AT glowikmario marketentrystrategiesinternationalizationtheoriesconceptsandcases |