The journey mapping playbook: a practical guide to preparing, facilitating and unlocking the value of customer journey mapping
The Journey Mapping Playbook is an accessible how-to toolkit aimed at customer experience and marketing professionals looking for ways to improve customer and employee experience. Using visualisation, templates and case studies this is a practical guide to planning, facilitating and delivering a str...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin ; Boston
De Gruyter
[2020]
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| Schlagworte: | |
| Online-Zugang: | DE-12 DE-1043 DE-1046 DE-858 DE-Aug4 DE-898 DE-859 DE-860 DE-473 DE-706 DE-739 Volltext |
| Zusammenfassung: | The Journey Mapping Playbook is an accessible how-to toolkit aimed at customer experience and marketing professionals looking for ways to improve customer and employee experience. Using visualisation, templates and case studies this is a practical guide to planning, facilitating and delivering a strategic, supportive and effective journey mapping workshop. The Journey Mapping Playbook is based on the author’s real-world experience of running hundreds of journey mapping sessions. Understanding the priorities and pain points in customers’ lives is critical to achieve business success. Helping you to nurture better and more profitable customer experiences, this book will help you to: Define journey mapping Understand why it is commercially important Prioritise which journeys to focus on and how Decide who to invite and which tools to prepare Plan for an effective session Make every stage of the journey relevant and purposeful Build an ongoing programme The Journey Mapping Playbook shows you how to understand your customers better, whatever the size or sector of your business. Jerry Angrave, Founder and CEO of Empathyce, UK |
| Beschreibung: | 1 Online-Ressource (155 Seiten) Illustrationen |
| ISBN: | 9783110641332 |
| DOI: | 10.1515/9783110641332 |
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Datensatz im Suchindex
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| indexdate | 2024-09-23T14:16:19Z |
| institution | BVB |
| isbn | 9783110641332 |
| language | English |
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| spelling | Angrave, Jerry Verfasser aut The journey mapping playbook a practical guide to preparing, facilitating and unlocking the value of customer journey mapping Jerry Angrave Berlin ; Boston De Gruyter [2020] © 2020 1 Online-Ressource (155 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier The Journey Mapping Playbook is an accessible how-to toolkit aimed at customer experience and marketing professionals looking for ways to improve customer and employee experience. Using visualisation, templates and case studies this is a practical guide to planning, facilitating and delivering a strategic, supportive and effective journey mapping workshop. The Journey Mapping Playbook is based on the author’s real-world experience of running hundreds of journey mapping sessions. Understanding the priorities and pain points in customers’ lives is critical to achieve business success. Helping you to nurture better and more profitable customer experiences, this book will help you to: Define journey mapping Understand why it is commercially important Prioritise which journeys to focus on and how Decide who to invite and which tools to prepare Plan for an effective session Make every stage of the journey relevant and purposeful Build an ongoing programme The Journey Mapping Playbook shows you how to understand your customers better, whatever the size or sector of your business. Jerry Angrave, Founder and CEO of Empathyce, UK Customer journey mapping client journey mapping customer experience employee experience employee journey mapping BUSINESS & ECONOMICS / Marketing / General bisacsh Erscheint auch als Druck-Ausgabe 978-3-11-064111-0 https://doi.org/10.1515/9783110641332 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Angrave, Jerry The journey mapping playbook a practical guide to preparing, facilitating and unlocking the value of customer journey mapping Customer journey mapping client journey mapping customer experience employee experience employee journey mapping BUSINESS & ECONOMICS / Marketing / General bisacsh |
| title | The journey mapping playbook a practical guide to preparing, facilitating and unlocking the value of customer journey mapping |
| title_auth | The journey mapping playbook a practical guide to preparing, facilitating and unlocking the value of customer journey mapping |
| title_exact_search | The journey mapping playbook a practical guide to preparing, facilitating and unlocking the value of customer journey mapping |
| title_exact_search_txtP | The journey mapping playbook a practical guide to preparing, facilitating and unlocking the value of customer journey mapping |
| title_full | The journey mapping playbook a practical guide to preparing, facilitating and unlocking the value of customer journey mapping Jerry Angrave |
| title_fullStr | The journey mapping playbook a practical guide to preparing, facilitating and unlocking the value of customer journey mapping Jerry Angrave |
| title_full_unstemmed | The journey mapping playbook a practical guide to preparing, facilitating and unlocking the value of customer journey mapping Jerry Angrave |
| title_short | The journey mapping playbook |
| title_sort | the journey mapping playbook a practical guide to preparing facilitating and unlocking the value of customer journey mapping |
| title_sub | a practical guide to preparing, facilitating and unlocking the value of customer journey mapping |
| topic | Customer journey mapping client journey mapping customer experience employee experience employee journey mapping BUSINESS & ECONOMICS / Marketing / General bisacsh |
| topic_facet | Customer journey mapping client journey mapping customer experience employee experience employee journey mapping BUSINESS & ECONOMICS / Marketing / General |
| url | https://doi.org/10.1515/9783110641332 |
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