Design: thinking, leading, and managing by design

CONTENTS: Part 1. What is design management? ; The three phases of design and design management -- Part 2. Why design management now? ; Four theses on design's unsuccessful penetration ; The ambidexterity and ambiguity of design ; Disciplines and attitudes ; What designers want to do ; Design h...

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Hauptverfasser: Borja de Mozota, Brigitte (VerfasserIn), Valade-Amland, Steinar (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: New York, NY Business Expert Press 2020
Schriftenreihe:Portfolio and project management collection
Schlagworte:
Zusammenfassung:CONTENTS: Part 1. What is design management? ; The three phases of design and design management -- Part 2. Why design management now? ; Four theses on design's unsuccessful penetration ; The ambidexterity and ambiguity of design ; Disciplines and attitudes ; What designers want to do ; Design historically lacks business orientation ; How much do designers care about business? ; How much do companies know about themselves? ; How do companies and managers articulate their needs for design? ; Tim Brown ; Alexander Osterwalder ; The designence model ; Bridge -- Part 3. The most imminent challenges of management ; Innovation ; Human capital ; Digital and technological capabilities ; Competitive advantage ; Customer experience ; Bridge -- Part 4. What happens when design excellenceIs added to strategy? ; Design thinking in practice ; Design management in practice ; What happens when design excellence is added to strategies for the five areas? ; Innovation strategies: how design excellence contributes to foster innovation ; Human resources strategies: how design excellence helps harvesting from investments in human capital ; Digitization strategies: how design excellence helps build meaningful digital and technological experiences ; Strategies for competitive advantage:how design excellence helps your organization strengthen its competitiveness ; Improving customer experiences through design excellence ; Design as making your business tangible -- Part 5. Design management excellence ; Mapping design in organizations as aesthetics in organization theory ; Design thinking in business education ; "Dancing with hierarchies" (Mary Parker Follett 1868 to 1933) ; Building the convergence between design leadership and design management ; Crucial difference # 1 ; Crucial difference # 2 ; Crucial difference # 3 ; Crucial difference # 4.
Beschreibung:xviii, 173 Seiten Illustrationen, Diagramme
ISBN:9781952538261

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