The public relations handbook:
The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, pol...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2021
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| Ausgabe: | Sixth edition |
| Schriftenreihe: | Media practice
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext Inhaltsverzeichnis Klappentext |
| Zusammenfassung: | The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats' and Dogs' Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies |
| Beschreibung: | xv, 423 Seiten Breite 174 mm, Hoehe 246 mm |
| ISBN: | 9780367278915 9780367278908 |
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Datensatz im Suchindex
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| adam_text | CONTENTS List of figures List of tables List of contributors Preface vii ix x xiv PARTI The context of public relations 1 What is public relations? 1 3 Sarah Roberts-Bowman 2 Public relations and communications 25 Sarah Roberts-Bowman 3 Public relations, politics and the media 45 Sarah Roberts-Bowman and Gloria Walker 4 Public relations and management 67 Anne Gregory 5 Ethics, professionalism and regulation 83 Alison Theaker PART 2 Strategic public relations 6 Public relations and corporate communications 99 101 Sarah Roberts-Bowman and Gloria Walker 7 Public relations and corporate identity 118 Emma Wood 8 Risk, issues and crisis communication management: developing sustainable professional practice Heather Yaxley 134
vi CONTENTS 9 CSR Communication: the role of public relations in CSR Antonio Marques Mendes 10 Measurement and evaluation Mairead McCoy 11 Globalisation and public relations Averill Gordon 155 172 191 PART 3 Stakeholder public relations 209 12 Media relations in the social media age Philip Young 211 13 Internal communications Liam FitzPatrick 226 14 Financial communications Annette Spencer 248 15 Public sector public relations Susan Ulico Kinnear 266 16 Consumer public relations Michael Fröhlich 281 17 Business-to-business public relations Loretta Milan 295 18 Public relations and engagement inthe not-for-profit sector Alan Anstead 307 19 Using new technology effectively - insights for strategic communication management Heather Yaxley 20 Activism and public relations Philip Young 321 338 PART 4 Shaping the future 21 349 Future challenges for PR Alison Theaker 351 Bibliography 361 Index 409
The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, and not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Dogs and Cats Home. Containing student-friendly features including clear chapter aims, analytical discussion questions and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.
CONTENTS List of figures List of tables List of contributors Preface vii ix x xiv PARTI The context of public relations 1 What is public relations? 1 3 Sarah Roberts-Bowman 2 Public relations and communications 25 Sarah Roberts-Bowman 3 Public relations, politics and the media 45 Sarah Roberts-Bowman and Gloria Walker 4 Public relations and management 67 Anne Gregory 5 Ethics, professionalism and regulation 83 Alison Theaker PART 2 Strategic public relations 6 Public relations and corporate communications 99 101 Sarah Roberts-Bowman and Gloria Walker 7 Public relations and corporate identity 118 Emma Wood 8 Risk, issues and crisis communication management: developing sustainable professional practice Heather Yaxley 134
vi CONTENTS 9 CSR Communication: the role of public relations in CSR Antonio Marques Mendes 10 Measurement and evaluation Mairead McCoy 11 Globalisation and public relations Averill Gordon 155 172 191 PART 3 Stakeholder public relations 209 12 Media relations in the social media age Philip Young 211 13 Internal communications Liam FitzPatrick 226 14 Financial communications Annette Spencer 248 15 Public sector public relations Susan Ulico Kinnear 266 16 Consumer public relations Michael Fröhlich 281 17 Business-to-business public relations Loretta Milan 295 18 Public relations and engagement inthe not-for-profit sector Alan Anstead 307 19 Using new technology effectively - insights for strategic communication management Heather Yaxley 20 Activism and public relations Philip Young 321 338 PART 4 Shaping the future 21 349 Future challenges for PR Alison Theaker 351 Bibliography 361 Index 409
The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, and not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Dogs and Cats Home. Containing student-friendly features including clear chapter aims, analytical discussion questions and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.
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CONTENTS List of figures List of tables List of contributors Preface vii ix x xiv PARTI The context of public relations 1 What is public relations? 1 3 Sarah Roberts-Bowman 2 Public relations and communications 25 Sarah Roberts-Bowman 3 Public relations, politics and the media 45 Sarah Roberts-Bowman and Gloria Walker 4 Public relations and management 67 Anne Gregory 5 Ethics, professionalism and regulation 83 Alison Theaker PART 2 Strategic public relations 6 Public relations and corporate communications 99 101 Sarah Roberts-Bowman and Gloria Walker 7 Public relations and corporate identity 118 Emma Wood 8 Risk, issues and crisis communication management: developing sustainable professional practice Heather Yaxley 134
vi CONTENTS 9 CSR Communication: the role of public relations in CSR Antonio Marques Mendes 10 Measurement and evaluation Mairead McCoy 11 Globalisation and public relations Averill Gordon 155 172 191 PART 3 Stakeholder public relations 209 12 Media relations in the social media age Philip Young 211 13 Internal communications Liam FitzPatrick 226 14 Financial communications Annette Spencer 248 15 Public sector public relations Susan Ulico Kinnear 266 16 Consumer public relations Michael Fröhlich 281 17 Business-to-business public relations Loretta Milan 295 18 Public relations and engagement inthe not-for-profit sector Alan Anstead 307 19 Using new technology effectively - insights for strategic communication management Heather Yaxley 20 Activism and public relations Philip Young 321 338 PART 4 Shaping the future 21 349 Future challenges for PR Alison Theaker 351 Bibliography 361 Index 409
The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, and not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Dogs and Cats Home. Containing student-friendly features including clear chapter aims, analytical discussion questions and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.
CONTENTS List of figures List of tables List of contributors Preface vii ix x xiv PARTI The context of public relations 1 What is public relations? 1 3 Sarah Roberts-Bowman 2 Public relations and communications 25 Sarah Roberts-Bowman 3 Public relations, politics and the media 45 Sarah Roberts-Bowman and Gloria Walker 4 Public relations and management 67 Anne Gregory 5 Ethics, professionalism and regulation 83 Alison Theaker PART 2 Strategic public relations 6 Public relations and corporate communications 99 101 Sarah Roberts-Bowman and Gloria Walker 7 Public relations and corporate identity 118 Emma Wood 8 Risk, issues and crisis communication management: developing sustainable professional practice Heather Yaxley 134
vi CONTENTS 9 CSR Communication: the role of public relations in CSR Antonio Marques Mendes 10 Measurement and evaluation Mairead McCoy 11 Globalisation and public relations Averill Gordon 155 172 191 PART 3 Stakeholder public relations 209 12 Media relations in the social media age Philip Young 211 13 Internal communications Liam FitzPatrick 226 14 Financial communications Annette Spencer 248 15 Public sector public relations Susan Ulico Kinnear 266 16 Consumer public relations Michael Fröhlich 281 17 Business-to-business public relations Loretta Milan 295 18 Public relations and engagement inthe not-for-profit sector Alan Anstead 307 19 Using new technology effectively - insights for strategic communication management Heather Yaxley 20 Activism and public relations Philip Young 321 338 PART 4 Shaping the future 21 349 Future challenges for PR Alison Theaker 351 Bibliography 361 Index 409
The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, and not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Dogs and Cats Home. Containing student-friendly features including clear chapter aims, analytical discussion questions and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies. |
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| spelling | The public relations handbook edited by Alison Theaker Sixth edition London ; New York Routledge, Taylor & Francis Group 2021 xv, 423 Seiten Breite 174 mm, Hoehe 246 mm txt rdacontent n rdamedia nc rdacarrier Media practice The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats' and Dogs' Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies Öffentlichkeit (DE-588)4043183-6 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentlichkeit (DE-588)4043183-6 s DE-604 Öffentlichkeitsarbeit (DE-588)4043188-5 s Theaker, Alison (DE-588)1037405463 edt Erscheint auch als Online-Ausgabe 978-0-429-29857-8 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032347399&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032347399&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032347399&sequence=000005&line_number=0003&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032347399&sequence=000007&line_number=0004&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
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| topic_facet | Öffentlichkeit Öffentlichkeitsarbeit |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032347399&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032347399&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032347399&sequence=000005&line_number=0003&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032347399&sequence=000007&line_number=0004&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT theakeralison thepublicrelationshandbook |
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