Werbewirkung: Modelle und Perspektiven
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Artikel |
| Sprache: | German |
| Veröffentlicht: |
2002
|
| ISBN: | 3-8006-2782-5 |
Internformat
MARC
| LEADER | 00000naa a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV046936922 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 201013s2002 |||| 00||| ger d | ||
| 035 | |a (DE-599)BVBBV046936922 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-M472 | ||
| 100 | 1 | |a Moser, Klaus |d 1962- |0 (DE-588)130211206 |4 aut | |
| 245 | 1 | 0 | |a Werbewirkung |b Modelle und Perspektiven |c Prof. Dr. Klaus Moser |
| 264 | 1 | |c 2002 | |
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 773 | 1 | 8 | |g pages:462-479 |
| 773 | 0 | 8 | |t Werbung / Axel Mattenklott ... (Hrsg.) |d München, 2002 |g Seiten 462-479 |w (DE-604)BV014140360 |z 3-8006-2782-5 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032345721 | ||
| 941 | |s 462-479 | ||
Datensatz im Suchindex
| _version_ | 1804181836200411136 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| article_link | (DE-604)BV014140360 |
| author | Moser, Klaus 1962- |
| author_GND | (DE-588)130211206 |
| author_facet | Moser, Klaus 1962- |
| author_role | aut |
| author_sort | Moser, Klaus 1962- |
| author_variant | k m km |
| building | Verbundindex |
| bvnumber | BV046936922 |
| ctrlnum | (DE-599)BVBBV046936922 |
| format | Article |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00761naa a2200253 c 4500</leader><controlfield tag="001">BV046936922</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">201013s2002 |||| 00||| ger d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046936922</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-M472</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Moser, Klaus</subfield><subfield code="d">1962-</subfield><subfield code="0">(DE-588)130211206</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Werbewirkung</subfield><subfield code="b">Modelle und Perspektiven</subfield><subfield code="c">Prof. Dr. Klaus Moser</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">2002</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="773" ind1="1" ind2="8"><subfield code="g">pages:462-479</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="t">Werbung / Axel Mattenklott ... (Hrsg.)</subfield><subfield code="d">München, 2002</subfield><subfield code="g">Seiten 462-479</subfield><subfield code="w">(DE-604)BV014140360</subfield><subfield code="z">3-8006-2782-5</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032345721</subfield></datafield><datafield tag="941" ind1=" " ind2=" "><subfield code="s">462-479</subfield></datafield></record></collection> |
| id | DE-604.BV046936922 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:36:34Z |
| indexdate | 2024-07-10T08:57:59Z |
| institution | BVB |
| isbn | 3-8006-2782-5 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032345721 |
| open_access_boolean | |
| owner | DE-M472 |
| owner_facet | DE-M472 |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| record_format | marc |
| spelling | Moser, Klaus 1962- (DE-588)130211206 aut Werbewirkung Modelle und Perspektiven Prof. Dr. Klaus Moser 2002 txt rdacontent n rdamedia nc rdacarrier pages:462-479 Werbung / Axel Mattenklott ... (Hrsg.) München, 2002 Seiten 462-479 (DE-604)BV014140360 3-8006-2782-5 |
| spellingShingle | Moser, Klaus 1962- Werbewirkung Modelle und Perspektiven |
| title | Werbewirkung Modelle und Perspektiven |
| title_auth | Werbewirkung Modelle und Perspektiven |
| title_exact_search | Werbewirkung Modelle und Perspektiven |
| title_exact_search_txtP | Werbewirkung Modelle und Perspektiven |
| title_full | Werbewirkung Modelle und Perspektiven Prof. Dr. Klaus Moser |
| title_fullStr | Werbewirkung Modelle und Perspektiven Prof. Dr. Klaus Moser |
| title_full_unstemmed | Werbewirkung Modelle und Perspektiven Prof. Dr. Klaus Moser |
| title_short | Werbewirkung |
| title_sort | werbewirkung modelle und perspektiven |
| title_sub | Modelle und Perspektiven |
| work_keys_str_mv | AT moserklaus werbewirkungmodelleundperspektiven |