Contemporary advertising and integrated marketing communications:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
McGraw-Hill
[2021]
|
| Edition: | sixteenth edition, international student edition |
| Subjects: | |
| Item Description: | Includes bibliographical references and indexes |
| Physical Description: | xxxi, 702 Seiten Illustrationen, Diagramme |
| ISBN: | 9781260570830 |
Staff View
MARC
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Record in the Search Index
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| index_date | 2024-07-03T15:35:58Z |
| indexdate | 2024-07-10T08:57:56Z |
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| isbn | 9781260570830 |
| language | English |
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| spelling | Arens, William F. aut Contemporary advertising and integrated marketing communications William F. Arens, Michael F. Weigold sixteenth edition, international student edition New York, NY McGraw-Hill [2021] © 2021 xxxi, 702 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Advertising Werbung (DE-588)4065541-6 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Werbung (DE-588)4065541-6 s DE-604 Weigold, Michael F. (DE-588)170685780 aut Überarbeitung von 15. ed. 2016 1-259-54815-5 (DE-604)BV045206529 16 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Arens, William F. Weigold, Michael F. Contemporary advertising and integrated marketing communications Advertising Werbung (DE-588)4065541-6 gnd |
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| title | Contemporary advertising and integrated marketing communications |
| title_auth | Contemporary advertising and integrated marketing communications |
| title_exact_search | Contemporary advertising and integrated marketing communications |
| title_exact_search_txtP | Contemporary advertising and integrated marketing communications |
| title_full | Contemporary advertising and integrated marketing communications William F. Arens, Michael F. Weigold |
| title_fullStr | Contemporary advertising and integrated marketing communications William F. Arens, Michael F. Weigold |
| title_full_unstemmed | Contemporary advertising and integrated marketing communications William F. Arens, Michael F. Weigold |
| title_short | Contemporary advertising and integrated marketing communications |
| title_sort | contemporary advertising and integrated marketing communications |
| topic | Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Werbung Einführung |
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