Contemporary advertising and integrated marketing communications:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
McGraw-Hill
[2021]
|
| Ausgabe: | sixteenth edition, international student edition |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and indexes |
| Beschreibung: | xxxi, 702 Seiten Illustrationen, Diagramme |
| ISBN: | 9781260570830 |
Internformat
MARC
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| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
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| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Arens, William F. |4 aut | |
| 245 | 1 | 0 | |a Contemporary advertising and integrated marketing communications |c William F. Arens, Michael F. Weigold |
| 250 | |a sixteenth edition, international student edition | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill |c [2021] | |
| 264 | 4 | |c © 2021 | |
| 300 | |a xxxi, 702 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and indexes | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Weigold, Michael F. |0 (DE-588)170685780 |4 aut | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-032344269 | ||
| 259 | |a 16 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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| author | Arens, William F. Weigold, Michael F. |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | sixteenth edition, international student edition |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-03T15:35:58Z |
| indexdate | 2024-07-10T08:57:56Z |
| institution | BVB |
| isbn | 9781260570830 |
| language | English |
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| oclc_num | 1220878589 |
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| physical | xxxi, 702 Seiten Illustrationen, Diagramme |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Arens, William F. aut Contemporary advertising and integrated marketing communications William F. Arens, Michael F. Weigold sixteenth edition, international student edition New York, NY McGraw-Hill [2021] © 2021 xxxi, 702 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Advertising Werbung (DE-588)4065541-6 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Werbung (DE-588)4065541-6 s DE-604 Weigold, Michael F. (DE-588)170685780 aut Überarbeitung von 15. ed. 2016 1-259-54815-5 (DE-604)BV045206529 16 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Arens, William F. Weigold, Michael F. Contemporary advertising and integrated marketing communications Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4151278-9 |
| title | Contemporary advertising and integrated marketing communications |
| title_auth | Contemporary advertising and integrated marketing communications |
| title_exact_search | Contemporary advertising and integrated marketing communications |
| title_exact_search_txtP | Contemporary advertising and integrated marketing communications |
| title_full | Contemporary advertising and integrated marketing communications William F. Arens, Michael F. Weigold |
| title_fullStr | Contemporary advertising and integrated marketing communications William F. Arens, Michael F. Weigold |
| title_full_unstemmed | Contemporary advertising and integrated marketing communications William F. Arens, Michael F. Weigold |
| title_short | Contemporary advertising and integrated marketing communications |
| title_sort | contemporary advertising and integrated marketing communications |
| topic | Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Werbung Einführung |
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