APA (7th ed.) Citation

Arens, W. F., & Weigold, M. F. (2021). Contemporary advertising and integrated marketing communications (sixteenth edition, international student edition.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Arens, William F., and Michael F. Weigold. Contemporary Advertising and Integrated Marketing Communications. sixteenth edition, international student edition. New York, NY: McGraw-Hill, 2021.

MLA (9th ed.) Citation

Arens, William F., and Michael F. Weigold. Contemporary Advertising and Integrated Marketing Communications. sixteenth edition, international student edition. McGraw-Hill, 2021.