Social media strategy: tools for professionals and organizations
"Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect of professional communications. Its value goes beyond the classroom - everything in the book will resonate with and be useful to PR pros...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles, CA
SAGE Publications, Inc
2018
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect of professional communications. Its value goes beyond the classroom - everything in the book will resonate with and be useful to PR pros already engaged in social media management." -Ray Begovich, Franklin College Social Media Strategy: Tools for Professionals and Organizations shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so the book focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today's social media managers |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (306 Seiten) Illustrationen |
| ISBN: | 9781071801338 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV046931598 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 201008s2018 |||| o||u| ||||||eng d | ||
| 020 | |a 9781071801338 |9 978-1-07-180133-8 | ||
| 035 | |a (ZDB-96-SKC)SAGE000009191 | ||
| 035 | |a (OCoLC)1220913574 | ||
| 035 | |a (DE-599)BVBBV046931598 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 659.202854678 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Clampitt, Phillip G. |4 aut | |
| 245 | 1 | 0 | |a Social media strategy |b tools for professionals and organizations |c Phillip G. Clampitt |
| 264 | 1 | |a Los Angeles, CA |b SAGE Publications, Inc |c 2018 | |
| 300 | |a 1 Online-Ressource (306 Seiten) |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 520 | |a "Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect of professional communications. Its value goes beyond the classroom - everything in the book will resonate with and be useful to PR pros already engaged in social media management." -Ray Begovich, Franklin College Social Media Strategy: Tools for Professionals and Organizations shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so the book focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today's social media managers | ||
| 650 | 4 | |a Internet in public relations | |
| 650 | 4 | |a Social media | |
| 650 | 4 | |a Communication in organizations | |
| 650 | 0 | 7 | |a Strategie |0 (DE-588)4057952-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Social Media |0 (DE-588)4639271-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Social Media |0 (DE-588)4639271-3 |D s |
| 689 | 0 | 1 | |a Strategie |0 (DE-588)4057952-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781506346243 |
| 856 | 4 | 0 | |u https://sk.sagepub.com/books/social-media-strategy |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-96-SKC | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032340518 | ||
Datensatz im Suchindex
| _version_ | 1804181826606989312 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Clampitt, Phillip G. |
| author_facet | Clampitt, Phillip G. |
| author_role | aut |
| author_sort | Clampitt, Phillip G. |
| author_variant | p g c pg pgc |
| building | Verbundindex |
| bvnumber | BV046931598 |
| classification_rvk | QP 650 |
| collection | ZDB-96-SKC |
| ctrlnum | (ZDB-96-SKC)SAGE000009191 (OCoLC)1220913574 (DE-599)BVBBV046931598 |
| dewey-full | 659.202854678 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.202854678 |
| dewey-search | 659.202854678 |
| dewey-sort | 3659.202854678 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02493nmm a2200433zc 4500</leader><controlfield tag="001">BV046931598</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">201008s2018 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781071801338</subfield><subfield code="9">978-1-07-180133-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-96-SKC)SAGE000009191</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1220913574</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046931598</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.202854678</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Clampitt, Phillip G.</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Social media strategy</subfield><subfield code="b">tools for professionals and organizations</subfield><subfield code="c">Phillip G. Clampitt</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Los Angeles, CA</subfield><subfield code="b">SAGE Publications, Inc</subfield><subfield code="c">2018</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (306 Seiten)</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect of professional communications. Its value goes beyond the classroom - everything in the book will resonate with and be useful to PR pros already engaged in social media management." -Ray Begovich, Franklin College Social Media Strategy: Tools for Professionals and Organizations shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so the book focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today's social media managers</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet in public relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social media</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication in organizations</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategie</subfield><subfield code="0">(DE-588)4057952-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Strategie</subfield><subfield code="0">(DE-588)4057952-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781506346243</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://sk.sagepub.com/books/social-media-strategy</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-96-SKC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032340518</subfield></datafield></record></collection> |
| id | DE-604.BV046931598 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:34:45Z |
| indexdate | 2024-07-10T08:57:50Z |
| institution | BVB |
| isbn | 9781071801338 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032340518 |
| oclc_num | 1220913574 |
| open_access_boolean | |
| physical | 1 Online-Ressource (306 Seiten) Illustrationen |
| psigel | ZDB-96-SKC |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | SAGE Publications, Inc |
| record_format | marc |
| spelling | Clampitt, Phillip G. aut Social media strategy tools for professionals and organizations Phillip G. Clampitt Los Angeles, CA SAGE Publications, Inc 2018 1 Online-Ressource (306 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect of professional communications. Its value goes beyond the classroom - everything in the book will resonate with and be useful to PR pros already engaged in social media management." -Ray Begovich, Franklin College Social Media Strategy: Tools for Professionals and Organizations shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so the book focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today's social media managers Internet in public relations Social media Communication in organizations Strategie (DE-588)4057952-9 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Social Media (DE-588)4639271-3 s Strategie (DE-588)4057952-9 s DE-604 Erscheint auch als Druck-Ausgabe 9781506346243 https://sk.sagepub.com/books/social-media-strategy Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Clampitt, Phillip G. Social media strategy tools for professionals and organizations Internet in public relations Social media Communication in organizations Strategie (DE-588)4057952-9 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)4057952-9 (DE-588)4639271-3 |
| title | Social media strategy tools for professionals and organizations |
| title_auth | Social media strategy tools for professionals and organizations |
| title_exact_search | Social media strategy tools for professionals and organizations |
| title_exact_search_txtP | Social media strategy tools for professionals and organizations |
| title_full | Social media strategy tools for professionals and organizations Phillip G. Clampitt |
| title_fullStr | Social media strategy tools for professionals and organizations Phillip G. Clampitt |
| title_full_unstemmed | Social media strategy tools for professionals and organizations Phillip G. Clampitt |
| title_short | Social media strategy |
| title_sort | social media strategy tools for professionals and organizations |
| title_sub | tools for professionals and organizations |
| topic | Internet in public relations Social media Communication in organizations Strategie (DE-588)4057952-9 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Internet in public relations Social media Communication in organizations Strategie Social Media |
| url | https://sk.sagepub.com/books/social-media-strategy |
| work_keys_str_mv | AT clampittphillipg socialmediastrategytoolsforprofessionalsandorganizations |