The life of Y: engaging millennials as employees and consumers

1st prize in the DMA-NTPC Management Book Awards, 2018. Currently, we have about 2 billion millennials in the world, aged between 17 and 37 years, who are fast becoming the world's most important generational cohort in terms of consumer spending growth, sourcing of employees and overall economi...

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Bibliographische Detailangaben
1. Verfasser: Sengupta, Debashish (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Los Angeles, CA SAGE Publications, Inc. 2018
Ausgabe:1st edition
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Online-Zugang:Volltext
Zusammenfassung:1st prize in the DMA-NTPC Management Book Awards, 2018. Currently, we have about 2 billion millennials in the world, aged between 17 and 37 years, who are fast becoming the world's most important generational cohort in terms of consumer spending growth, sourcing of employees and overall economic prospects. Engaging this cohort for businesses, societies and nations is no more a matter of choice
Beschreibung:Includes bibliographical references and index
Beschreibung:1 Online-Ressource (286 Seiten) Illustrationen
ISBN:9789353287894

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