The life of Y: engaging millennials as employees and consumers
1st prize in the DMA-NTPC Management Book Awards, 2018. Currently, we have about 2 billion millennials in the world, aged between 17 and 37 years, who are fast becoming the world's most important generational cohort in terms of consumer spending growth, sourcing of employees and overall economi...
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Los Angeles, CA
SAGE Publications, Inc.
2018
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Ausgabe: | 1st edition |
Schlagworte: | |
Online-Zugang: | Volltext |
Zusammenfassung: | 1st prize in the DMA-NTPC Management Book Awards, 2018. Currently, we have about 2 billion millennials in the world, aged between 17 and 37 years, who are fast becoming the world's most important generational cohort in terms of consumer spending growth, sourcing of employees and overall economic prospects. Engaging this cohort for businesses, societies and nations is no more a matter of choice |
Beschreibung: | Includes bibliographical references and index |
Beschreibung: | 1 Online-Ressource (286 Seiten) Illustrationen |
ISBN: | 9789353287894 |
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discipline | Soziologie |
discipline_str_mv | Soziologie |
edition | 1st edition |
format | Electronic eBook |
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illustrated | Not Illustrated |
index_date | 2024-07-03T15:34:44Z |
indexdate | 2024-07-10T08:57:49Z |
institution | BVB |
isbn | 9789353287894 |
language | English |
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publishDate | 2018 |
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publisher | SAGE Publications, Inc. |
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spelling | Sengupta, Debashish aut The life of Y engaging millennials as employees and consumers Debashish Sengupta 1st edition Los Angeles, CA SAGE Publications, Inc. 2018 1 Online-Ressource (286 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index 1st prize in the DMA-NTPC Management Book Awards, 2018. Currently, we have about 2 billion millennials in the world, aged between 17 and 37 years, who are fast becoming the world's most important generational cohort in terms of consumer spending growth, sourcing of employees and overall economic prospects. Engaging this cohort for businesses, societies and nations is no more a matter of choice Generation Y / Employment / India Employee motivation / India Personnel management / India Generation Y / Mental health Erscheint auch als Druck-Ausgabe 9789386602749 https://sk.sagepub.com/books/the-life-of-y Verlag URL des Erstveröffentlichers Volltext |
spellingShingle | Sengupta, Debashish The life of Y engaging millennials as employees and consumers Generation Y / Employment / India Employee motivation / India Personnel management / India Generation Y / Mental health |
title | The life of Y engaging millennials as employees and consumers |
title_auth | The life of Y engaging millennials as employees and consumers |
title_exact_search | The life of Y engaging millennials as employees and consumers |
title_exact_search_txtP | The life of Y engaging millennials as employees and consumers |
title_full | The life of Y engaging millennials as employees and consumers Debashish Sengupta |
title_fullStr | The life of Y engaging millennials as employees and consumers Debashish Sengupta |
title_full_unstemmed | The life of Y engaging millennials as employees and consumers Debashish Sengupta |
title_short | The life of Y |
title_sort | the life of y engaging millennials as employees and consumers |
title_sub | engaging millennials as employees and consumers |
topic | Generation Y / Employment / India Employee motivation / India Personnel management / India Generation Y / Mental health |
topic_facet | Generation Y / Employment / India Employee motivation / India Personnel management / India Generation Y / Mental health |
url | https://sk.sagepub.com/books/the-life-of-y |
work_keys_str_mv | AT senguptadebashish thelifeofyengagingmillennialsasemployeesandconsumers |