Inside Campaigns: Elections Through the Eyes of Political Professionals offers readers a detailed, thoroughly researched examination of U.S. political campaigns. Through the eyes of more than 100 campaign managers and political professionals, it takes a behind-the-scenes look at the ways campaigns a...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Feltus, William J. (VerfasserIn), Goldstein, Kenneth M. 1965- (VerfasserIn), Dallek, Matthew 1969- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Washington D.C. CQ Press 2017
Schlagworte:	Campaign management > United States Political campaigns / United States / Management Wahlkampf USA
Online-Zugang:	Volltext
Zusammenfassung:	Inside Campaigns: Elections Through the Eyes of Political Professionals offers readers a detailed, thoroughly researched examination of U.S. political campaigns. Through the eyes of more than 100 campaign managers and political professionals, it takes a behind-the-scenes look at the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and all the ways campaigns affect election outcomes. The expert author team provides guidance drawn from actual campaign case studies and contributes their own data-backed assessment of the current state of modern political campaign management. They offer a trove of observations and war stories. Interviewees include high-profile professionals such as David Axelrod, Ken Mehlman, James Carville, and Kevin Sheekey, as well as lesser-known political journeymen and women who manage America's state and local campaigns. Democrats and Republicans are evenly represented, giving students a balanced, unique and valuable insight into how campaigns operate
Beschreibung:	Includes bibliographical references and index
Beschreibung:	1 Online-Ressource (304 Seiten) Illustrationen
ISBN:	9781071801055