Air wars: television advertising and social media in election campaigns, 1952-2016
Tracing the evolution of political advertising from 1952 through 2016, Darrell M. West returns with his much anticipated Seventh Edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016. Integrating the latest data and key events from the 2016 campaigns-including...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Washington D.C.
CQ Press
2018
|
| Ausgabe: | 7th edition |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Tracing the evolution of political advertising from 1952 through 2016, Darrell M. West returns with his much anticipated Seventh Edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016. Integrating the latest data and key events from the 2016 campaigns-including the most provocative presidential campaign in recent decades and the surprising victory of Donald Trump-West provides in-depth examination and insight into how candidates plan and execute advertising and social media campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them. This new edition includes coverage of social media campaigning, nano-targeting strategies in a fragmented electorate, and thorough analysis of the 2016 presidential campaign, from the candidates' use of Twitter to concerns over falsehoods and deception, the impact of ads and debates on candidate perceptions, and the risks to democratic elections from new campaign developments |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (172 Seiten) Illustrationen |
| ISBN: | 9781071800805 |
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| discipline | Allgemeines Politologie |
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| edition | 7th edition |
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| spelling | West, Darrell M. 1954- aut Air wars television advertising and social media in election campaigns, 1952-2016 Darrell M. West 7th edition Washington D.C. CQ Press 2018 1 Online-Ressource (172 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Tracing the evolution of political advertising from 1952 through 2016, Darrell M. West returns with his much anticipated Seventh Edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016. Integrating the latest data and key events from the 2016 campaigns-including the most provocative presidential campaign in recent decades and the surprising victory of Donald Trump-West provides in-depth examination and insight into how candidates plan and execute advertising and social media campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them. This new edition includes coverage of social media campaigning, nano-targeting strategies in a fragmented electorate, and thorough analysis of the 2016 presidential campaign, from the candidates' use of Twitter to concerns over falsehoods and deception, the impact of ads and debates on candidate perceptions, and the risks to democratic elections from new campaign developments Geschichte 1952-2016 gnd rswk-swf Advertising, Political / United States Television in politics / United States Political campaigns / United States Social Media (DE-588)4639271-3 gnd rswk-swf Fernsehen (DE-588)4016825-6 gnd rswk-swf Wahlpropaganda (DE-588)4188928-9 gnd rswk-swf Politische Werbung (DE-588)4129440-3 gnd rswk-swf Wahlkampf (DE-588)4064292-6 gnd rswk-swf United States / Politics and government USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Wahlkampf (DE-588)4064292-6 s Fernsehen (DE-588)4016825-6 s Social Media (DE-588)4639271-3 s Politische Werbung (DE-588)4129440-3 s Wahlpropaganda (DE-588)4188928-9 s Geschichte 1952-2016 z DE-604 Erscheint auch als Druck-Ausgabe 9781506329833 https://sk.sagepub.com/cqpress/air-wars-7e Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | West, Darrell M. 1954- Air wars television advertising and social media in election campaigns, 1952-2016 Advertising, Political / United States Television in politics / United States Political campaigns / United States Social Media (DE-588)4639271-3 gnd Fernsehen (DE-588)4016825-6 gnd Wahlpropaganda (DE-588)4188928-9 gnd Politische Werbung (DE-588)4129440-3 gnd Wahlkampf (DE-588)4064292-6 gnd |
| subject_GND | (DE-588)4639271-3 (DE-588)4016825-6 (DE-588)4188928-9 (DE-588)4129440-3 (DE-588)4064292-6 (DE-588)4078704-7 |
| title | Air wars television advertising and social media in election campaigns, 1952-2016 |
| title_auth | Air wars television advertising and social media in election campaigns, 1952-2016 |
| title_exact_search | Air wars television advertising and social media in election campaigns, 1952-2016 |
| title_exact_search_txtP | Air wars television advertising and social media in election campaigns, 1952-2016 |
| title_full | Air wars television advertising and social media in election campaigns, 1952-2016 Darrell M. West |
| title_fullStr | Air wars television advertising and social media in election campaigns, 1952-2016 Darrell M. West |
| title_full_unstemmed | Air wars television advertising and social media in election campaigns, 1952-2016 Darrell M. West |
| title_short | Air wars |
| title_sort | air wars television advertising and social media in election campaigns 1952 2016 |
| title_sub | television advertising and social media in election campaigns, 1952-2016 |
| topic | Advertising, Political / United States Television in politics / United States Political campaigns / United States Social Media (DE-588)4639271-3 gnd Fernsehen (DE-588)4016825-6 gnd Wahlpropaganda (DE-588)4188928-9 gnd Politische Werbung (DE-588)4129440-3 gnd Wahlkampf (DE-588)4064292-6 gnd |
| topic_facet | Advertising, Political / United States Television in politics / United States Political campaigns / United States Social Media Fernsehen Wahlpropaganda Politische Werbung Wahlkampf United States / Politics and government USA |
| url | https://sk.sagepub.com/cqpress/air-wars-7e |
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