Holdings: Marketing analytics

Marketing analytics: a practitioner's guide to marketing analytics and research methods

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Bibliographic Details
Main Author:	Charan, Ashok (Author)
Format:	Electronic eBook
Language:	English
Published:	New Jersey World Scientific [2015]
Subjects:	Datenverarbeitung Marketing research > Data processing Quantitative research Leistungsbewertung Informationstechnik Marketing Marketingmanagement Verbraucherverhalten Marktforschung Wandel
Online Access:	EUV01 UBR01 Volltext
Physical Description:	1 Online-Ressource (xxiv, 694 Seiten) Illustrationen, Diagramme
ISBN:	9789814641388 9789814641371
DOI:	10.1142/9382

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MARC


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Record in the Search Index

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discipline	Wirtschaftswissenschaften
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format	Electronic eBook
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isbn	9789814641388 9789814641371
language	English
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spelling	Charan, Ashok Verfasser (DE-588)1075195837 aut Marketing analytics a practitioner's guide to marketing analytics and research methods Ashok Charan New Jersey World Scientific [2015] 1 Online-Ressource (xxiv, 694 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Datenverarbeitung Marketing research Data processing Quantitative research Leistungsbewertung (DE-588)4167271-9 gnd rswk-swf Informationstechnik (DE-588)4026926-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Wandel (DE-588)4234987-4 gnd rswk-swf Datenverarbeitung (DE-588)4011152-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Verbraucherverhalten (DE-588)4062644-1 s Informationstechnik (DE-588)4026926-7 s Wandel (DE-588)4234987-4 s DE-604 Marktforschung (DE-588)4037630-8 s Datenverarbeitung (DE-588)4011152-0 s Marketingmanagement (DE-588)4168907-0 s Leistungsbewertung (DE-588)4167271-9 s Erscheint auch als Druck-Ausgabe, Hardcover 978-981-4641-36-4 Erscheint auch als Druck-Ausgabe, Paperback 978-981-4678-57-5 https://doi.org/10.1142/9382 Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Charan, Ashok Marketing analytics a practitioner's guide to marketing analytics and research methods Datenverarbeitung Marketing research Data processing Quantitative research Leistungsbewertung (DE-588)4167271-9 gnd Informationstechnik (DE-588)4026926-7 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd Wandel (DE-588)4234987-4 gnd Datenverarbeitung (DE-588)4011152-0 gnd
subject_GND	(DE-588)4167271-9 (DE-588)4026926-7 (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4062644-1 (DE-588)4037630-8 (DE-588)4234987-4 (DE-588)4011152-0
title	Marketing analytics a practitioner's guide to marketing analytics and research methods
title_auth	Marketing analytics a practitioner's guide to marketing analytics and research methods
title_exact_search	Marketing analytics a practitioner's guide to marketing analytics and research methods
title_exact_search_txtP	Marketing analytics a practitioner's guide to marketing analytics and research methods
title_full	Marketing analytics a practitioner's guide to marketing analytics and research methods Ashok Charan
title_fullStr	Marketing analytics a practitioner's guide to marketing analytics and research methods Ashok Charan
title_full_unstemmed	Marketing analytics a practitioner's guide to marketing analytics and research methods Ashok Charan
title_short	Marketing analytics
title_sort	marketing analytics a practitioner s guide to marketing analytics and research methods
title_sub	a practitioner's guide to marketing analytics and research methods
topic	Datenverarbeitung Marketing research Data processing Quantitative research Leistungsbewertung (DE-588)4167271-9 gnd Informationstechnik (DE-588)4026926-7 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd Wandel (DE-588)4234987-4 gnd Datenverarbeitung (DE-588)4011152-0 gnd
topic_facet	Datenverarbeitung Marketing research Data processing Quantitative research Leistungsbewertung Informationstechnik Marketing Marketingmanagement Verbraucherverhalten Marktforschung Wandel
url	https://doi.org/10.1142/9382
work_keys_str_mv	AT charanashok marketinganalyticsapractitionersguidetomarketinganalyticsandresearchmethods

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