Marketing analytics: a practitioner's guide to marketing analytics and research methods
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Jersey
World Scientific
[2015]
|
| Schlagworte: | |
| Online-Zugang: | EUV01 UBR01 Volltext |
| Beschreibung: | 1 Online-Ressource (xxiv, 694 Seiten) Illustrationen, Diagramme |
| ISBN: | 9789814641388 9789814641371 |
| DOI: | 10.1142/9382 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804181821618913280 |
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| adam_txt | |
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| author | Charan, Ashok |
| author_GND | (DE-588)1075195837 |
| author_facet | Charan, Ashok |
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| author_sort | Charan, Ashok |
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| building | Verbundindex |
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| callnumber-first | H - Social Science |
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| callnumber-search | HF5415.2 HF5415.2 .C3833 2015 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
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| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1142/9382 |
| format | Electronic eBook |
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| id | DE-604.BV046928604 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:33:54Z |
| indexdate | 2024-07-10T08:57:45Z |
| institution | BVB |
| isbn | 9789814641388 9789814641371 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032337623 |
| oclc_num | 1220883255 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-521 |
| owner_facet | DE-355 DE-BY-UBR DE-521 |
| physical | 1 Online-Ressource (xxiv, 694 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-124-WOP ZDB-124-WOP EUV_EK_WSP ZDB-124-WOP UBR_Paketkauf 2020 |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | World Scientific |
| record_format | marc |
| spelling | Charan, Ashok Verfasser (DE-588)1075195837 aut Marketing analytics a practitioner's guide to marketing analytics and research methods Ashok Charan New Jersey World Scientific [2015] 1 Online-Ressource (xxiv, 694 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Datenverarbeitung Marketing research Data processing Quantitative research Leistungsbewertung (DE-588)4167271-9 gnd rswk-swf Informationstechnik (DE-588)4026926-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Wandel (DE-588)4234987-4 gnd rswk-swf Datenverarbeitung (DE-588)4011152-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Verbraucherverhalten (DE-588)4062644-1 s Informationstechnik (DE-588)4026926-7 s Wandel (DE-588)4234987-4 s DE-604 Marktforschung (DE-588)4037630-8 s Datenverarbeitung (DE-588)4011152-0 s Marketingmanagement (DE-588)4168907-0 s Leistungsbewertung (DE-588)4167271-9 s Erscheint auch als Druck-Ausgabe, Hardcover 978-981-4641-36-4 Erscheint auch als Druck-Ausgabe, Paperback 978-981-4678-57-5 https://doi.org/10.1142/9382 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Charan, Ashok Marketing analytics a practitioner's guide to marketing analytics and research methods Datenverarbeitung Marketing research Data processing Quantitative research Leistungsbewertung (DE-588)4167271-9 gnd Informationstechnik (DE-588)4026926-7 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd Wandel (DE-588)4234987-4 gnd Datenverarbeitung (DE-588)4011152-0 gnd |
| subject_GND | (DE-588)4167271-9 (DE-588)4026926-7 (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4062644-1 (DE-588)4037630-8 (DE-588)4234987-4 (DE-588)4011152-0 |
| title | Marketing analytics a practitioner's guide to marketing analytics and research methods |
| title_auth | Marketing analytics a practitioner's guide to marketing analytics and research methods |
| title_exact_search | Marketing analytics a practitioner's guide to marketing analytics and research methods |
| title_exact_search_txtP | Marketing analytics a practitioner's guide to marketing analytics and research methods |
| title_full | Marketing analytics a practitioner's guide to marketing analytics and research methods Ashok Charan |
| title_fullStr | Marketing analytics a practitioner's guide to marketing analytics and research methods Ashok Charan |
| title_full_unstemmed | Marketing analytics a practitioner's guide to marketing analytics and research methods Ashok Charan |
| title_short | Marketing analytics |
| title_sort | marketing analytics a practitioner s guide to marketing analytics and research methods |
| title_sub | a practitioner's guide to marketing analytics and research methods |
| topic | Datenverarbeitung Marketing research Data processing Quantitative research Leistungsbewertung (DE-588)4167271-9 gnd Informationstechnik (DE-588)4026926-7 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd Wandel (DE-588)4234987-4 gnd Datenverarbeitung (DE-588)4011152-0 gnd |
| topic_facet | Datenverarbeitung Marketing research Data processing Quantitative research Leistungsbewertung Informationstechnik Marketing Marketingmanagement Verbraucherverhalten Marktforschung Wandel |
| url | https://doi.org/10.1142/9382 |
| work_keys_str_mv | AT charanashok marketinganalyticsapractitionersguidetomarketinganalyticsandresearchmethods |