APA (7th ed.) Citation

Charan, A. (2015). Marketing analytics: A practitioner's guide to marketing analytics and research methods. World Scientific. https://doi.org/10.1142/9382

Chicago Style (17th ed.) Citation

Charan, Ashok. Marketing Analytics: A Practitioner's Guide to Marketing Analytics and Research Methods. New Jersey: World Scientific, 2015. https://doi.org/10.1142/9382.

MLA (9th ed.) Citation

Charan, Ashok. Marketing Analytics: A Practitioner's Guide to Marketing Analytics and Research Methods. World Scientific, 2015. https://doi.org/10.1142/9382.