Marketing in healthcare-related industries:
"Healthcare delivery and the healthcare industry in the 21st century face a multiplicity of challenges. These include changing disease patterns, more technology-driven health interventions, a more assertive and quality conscious clientele, as well as a rapidly growing for-profit segment of the...
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Charlotte, NC
Information Age Publishing, Inc.
[2020]
|
| Schlagworte: | |
| Online-Zugang: | FHD01 |
| Zusammenfassung: | "Healthcare delivery and the healthcare industry in the 21st century face a multiplicity of challenges. These include changing disease patterns, more technology-driven health interventions, a more assertive and quality conscious clientele, as well as a rapidly growing for-profit segment of the industry. This places more responsibilities on healthcare service providers in both the public and private sectors to deliver value-for-money services at competitive costs. To respond to this, a carefully crafted marketing approach is needed by all players in the industry to sustain the confidence of its clientele. Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today's environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare students and practitioners. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-cases with a highly practical marketing tool kit for healthcare managers also included"-- |
| Beschreibung: | 1 Online-Ressource (xv, 276 Seiten) |
| ISBN: | 9781648021084 |
Internformat
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| 245 | 1 | 0 | |a Marketing in healthcare-related industries |c Robert E. Hinson, University of Ghana Business School, Ogechi Adeola, Lagos Business School, Pan-Atlantic University, Nigeria, Yam B. Limbu, Montclair State University, United States of America, Emmanuel Mogaji, University of Greenwich, United Kingdom |
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Datensatz im Suchindex
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| id | DE-604.BV046924851 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:32:32Z |
| indexdate | 2024-07-10T08:57:39Z |
| institution | BVB |
| isbn | 9781648021084 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032333978 |
| oclc_num | 1199065964 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | 1 Online-Ressource (xv, 276 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE FHD01_PQE_Kauf |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Information Age Publishing, Inc. |
| record_format | marc |
| spelling | Hinson, Robert Verfasser aut Marketing in healthcare-related industries Robert E. Hinson, University of Ghana Business School, Ogechi Adeola, Lagos Business School, Pan-Atlantic University, Nigeria, Yam B. Limbu, Montclair State University, United States of America, Emmanuel Mogaji, University of Greenwich, United Kingdom Charlotte, NC Information Age Publishing, Inc. [2020] 1 Online-Ressource (xv, 276 Seiten) txt rdacontent c rdamedia cr rdacarrier "Healthcare delivery and the healthcare industry in the 21st century face a multiplicity of challenges. These include changing disease patterns, more technology-driven health interventions, a more assertive and quality conscious clientele, as well as a rapidly growing for-profit segment of the industry. This places more responsibilities on healthcare service providers in both the public and private sectors to deliver value-for-money services at competitive costs. To respond to this, a carefully crafted marketing approach is needed by all players in the industry to sustain the confidence of its clientele. Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today's environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare students and practitioners. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-cases with a highly practical marketing tool kit for healthcare managers also included"-- Medical care / Marketing Adeola, Ogechi Verfasser aut Limbu, Yam Verfasser (DE-588)139433546 aut Mogaji, Emmanuel Verfasser aut Erscheint auch als Druck-Ausgabe, Paperback 978-1-64802-106-0 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-64802-107-7 |
| spellingShingle | Hinson, Robert Adeola, Ogechi Limbu, Yam Mogaji, Emmanuel Marketing in healthcare-related industries Medical care / Marketing |
| title | Marketing in healthcare-related industries |
| title_auth | Marketing in healthcare-related industries |
| title_exact_search | Marketing in healthcare-related industries |
| title_exact_search_txtP | Marketing in healthcare-related industries |
| title_full | Marketing in healthcare-related industries Robert E. Hinson, University of Ghana Business School, Ogechi Adeola, Lagos Business School, Pan-Atlantic University, Nigeria, Yam B. Limbu, Montclair State University, United States of America, Emmanuel Mogaji, University of Greenwich, United Kingdom |
| title_fullStr | Marketing in healthcare-related industries Robert E. Hinson, University of Ghana Business School, Ogechi Adeola, Lagos Business School, Pan-Atlantic University, Nigeria, Yam B. Limbu, Montclair State University, United States of America, Emmanuel Mogaji, University of Greenwich, United Kingdom |
| title_full_unstemmed | Marketing in healthcare-related industries Robert E. Hinson, University of Ghana Business School, Ogechi Adeola, Lagos Business School, Pan-Atlantic University, Nigeria, Yam B. Limbu, Montclair State University, United States of America, Emmanuel Mogaji, University of Greenwich, United Kingdom |
| title_short | Marketing in healthcare-related industries |
| title_sort | marketing in healthcare related industries |
| topic | Medical care / Marketing |
| topic_facet | Medical care / Marketing |
| work_keys_str_mv | AT hinsonrobert marketinginhealthcarerelatedindustries AT adeolaogechi marketinginhealthcarerelatedindustries AT limbuyam marketinginhealthcarerelatedindustries AT mogajiemmanuel marketinginhealthcarerelatedindustries |