Audience engagement in the performing arts: a critical analysis
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham, Switzerland
Palgrave Macmillan
[2019]
|
| Schriftenreihe: | New directions in cultural policy research
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext Inhaltsverzeichnis Klappentext |
| Beschreibung: | xi, 248 Seiten Illustrationen, Diagramme |
| ISBN: | 9783030266554 |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents 1 Introduction 2 Understanding Audiences: A Critical Review of Audience Research 25 3 Deconstructing Audiences’ Experiences 63 4 Capturing, Interpreting, and Evaluating Cultural Value 91 5 Researching (with) Audiences 111 6 From Consumption to Enrichment: The Long Slow Death of Arts Marketing 141 7 Со-creating Art, Meaning, and Value 165 8 Engaging Audiences Through Digital Technologies 199 9 Conclusions and Implications 225 Index 1 243 vii
NEW DIRECTIONS IN CULTURAL POLICY RESEARCH Series Editor: Eleonora Belfiore An exemplary text that brings current debates about audiences, cultural value and policy together in a critical engagement. The book addresses an urgent practitioner and research need and offers a clearly argued and distinctive position on a topic of international concern in the field. —Professor Andy Pratt, City University London, UK Walmsley s rich investigation is a necessary read for contemporary audience research scholars and industry consultants. By analysing various established and emerging research methodologies through the prism of engagement, he launches a rigorous survey generously annotated with new empirical findings and thoughtprovoking questions before arriving at some important observations about the status of the field. —Professor Lynne Conner, University of North Carolina at Charlotte, USA This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing and co creation. It offers a critical review of the existing literature on audience research and an overview of established and emerging methodologies deployed to undertake research with audiences. The book draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations.
Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research. Ben Walmsley is Associate Professor in Audience Engagement in the School of Performance and Cultural Industries at the University of Leeds, UK and Director of the Centre for Cultural Value. Previously, Ben was Producer at the National Theatre of Scotland and an Assessor for Drama for Arts Council England. Since 2014 he has been the Academic Director of the Arts Fundraising and Philanthropy Programme, now one of Arts Council England s National Portfolio Organisations. He is also Co-Editor of Arts and the Market.
Contents 1 Introduction 2 Understanding Audiences: A Critical Review of Audience Research 25 3 Deconstructing Audiences’ Experiences 63 4 Capturing, Interpreting, and Evaluating Cultural Value 91 5 Researching (with) Audiences 111 6 From Consumption to Enrichment: The Long Slow Death of Arts Marketing 141 7 Со-creating Art, Meaning, and Value 165 8 Engaging Audiences Through Digital Technologies 199 9 Conclusions and Implications 225 Index 1 243 vii
NEW DIRECTIONS IN CULTURAL POLICY RESEARCH Series Editor: Eleonora Belfiore An exemplary text that brings current debates about audiences, cultural value and policy together in a critical engagement. The book addresses an urgent practitioner and research need and offers a clearly argued and distinctive position on a topic of international concern in the field. —Professor Andy Pratt, City University London, UK Walmsley s rich investigation is a necessary read for contemporary audience research scholars and industry consultants. By analysing various established and emerging research methodologies through the prism of engagement, he launches a rigorous survey generously annotated with new empirical findings and thoughtprovoking questions before arriving at some important observations about the status of the field. —Professor Lynne Conner, University of North Carolina at Charlotte, USA This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing and co creation. It offers a critical review of the existing literature on audience research and an overview of established and emerging methodologies deployed to undertake research with audiences. The book draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations.
Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research. Ben Walmsley is Associate Professor in Audience Engagement in the School of Performance and Cultural Industries at the University of Leeds, UK and Director of the Centre for Cultural Value. Previously, Ben was Producer at the National Theatre of Scotland and an Assessor for Drama for Arts Council England. Since 2014 he has been the Academic Director of the Arts Fundraising and Philanthropy Programme, now one of Arts Council England s National Portfolio Organisations. He is also Co-Editor of Arts and the Market.
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| adam_txt |
Contents 1 Introduction 2 Understanding Audiences: A Critical Review of Audience Research 25 3 Deconstructing Audiences’ Experiences 63 4 Capturing, Interpreting, and Evaluating Cultural Value 91 5 Researching (with) Audiences 111 6 From Consumption to Enrichment: The Long Slow Death of Arts Marketing 141 7 Со-creating Art, Meaning, and Value 165 8 Engaging Audiences Through Digital Technologies 199 9 Conclusions and Implications 225 Index 1 243 vii
NEW DIRECTIONS IN CULTURAL POLICY RESEARCH Series Editor: Eleonora Belfiore "An exemplary text that brings current debates about audiences, cultural value and policy together in a critical engagement. The book addresses an urgent practitioner and research need and offers a clearly argued and distinctive position on a topic of international concern in the field." —Professor Andy Pratt, City University London, UK "Walmsley's rich investigation is a necessary read for contemporary audience research scholars and industry consultants. By analysing various established and emerging research methodologies through the prism of engagement, he launches a rigorous survey generously annotated with new empirical findings and thoughtprovoking questions before arriving at some important observations about the status of the field." —Professor Lynne Conner, University of North Carolina at Charlotte, USA This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing and co creation. It offers a critical review of the existing literature on audience research and an overview of established and emerging methodologies deployed to undertake research with audiences. The book draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book's underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations.
Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research. Ben Walmsley is Associate Professor in Audience Engagement in the School of Performance and Cultural Industries at the University of Leeds, UK and Director of the Centre for Cultural Value. Previously, Ben was Producer at the National Theatre of Scotland and an Assessor for Drama for Arts Council England. Since 2014 he has been the Academic Director of the Arts Fundraising and Philanthropy Programme, now one of Arts Council England's National Portfolio Organisations. He is also Co-Editor of Arts and the Market.
Contents 1 Introduction 2 Understanding Audiences: A Critical Review of Audience Research 25 3 Deconstructing Audiences’ Experiences 63 4 Capturing, Interpreting, and Evaluating Cultural Value 91 5 Researching (with) Audiences 111 6 From Consumption to Enrichment: The Long Slow Death of Arts Marketing 141 7 Со-creating Art, Meaning, and Value 165 8 Engaging Audiences Through Digital Technologies 199 9 Conclusions and Implications 225 Index 1 243 vii
NEW DIRECTIONS IN CULTURAL POLICY RESEARCH Series Editor: Eleonora Belfiore "An exemplary text that brings current debates about audiences, cultural value and policy together in a critical engagement. The book addresses an urgent practitioner and research need and offers a clearly argued and distinctive position on a topic of international concern in the field." —Professor Andy Pratt, City University London, UK "Walmsley's rich investigation is a necessary read for contemporary audience research scholars and industry consultants. By analysing various established and emerging research methodologies through the prism of engagement, he launches a rigorous survey generously annotated with new empirical findings and thoughtprovoking questions before arriving at some important observations about the status of the field." —Professor Lynne Conner, University of North Carolina at Charlotte, USA This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing and co creation. It offers a critical review of the existing literature on audience research and an overview of established and emerging methodologies deployed to undertake research with audiences. The book draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book's underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations.
Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research. Ben Walmsley is Associate Professor in Audience Engagement in the School of Performance and Cultural Industries at the University of Leeds, UK and Director of the Centre for Cultural Value. Previously, Ben was Producer at the National Theatre of Scotland and an Assessor for Drama for Arts Council England. Since 2014 he has been the Academic Director of the Arts Fundraising and Philanthropy Programme, now one of Arts Council England's National Portfolio Organisations. He is also Co-Editor of Arts and the Market. |
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| title | Audience engagement in the performing arts a critical analysis |
| title_auth | Audience engagement in the performing arts a critical analysis |
| title_exact_search | Audience engagement in the performing arts a critical analysis |
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| title_full | Audience engagement in the performing arts a critical analysis Ben Walmsley |
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| title_short | Audience engagement in the performing arts |
| title_sort | audience engagement in the performing arts a critical analysis |
| title_sub | a critical analysis |
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