Marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
McGraw-Hill
[2021]
|
| Ausgabe: | fifteenth edition |
| Beschreibung: | xlvi, 700 Seiten Illustrationen, Diagramme |
| ISBN: | 9781260575699 1260575691 |
Internformat
MARC
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| 003 | DE-604 | ||
| 005 | 20210913 | ||
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| 008 | 200923s2021 a||| |||| 00||| eng d | ||
| 020 | |a 9781260575699 |9 978-1-260-57569-9 | ||
| 020 | |a 1260575691 |9 1-260-57569-1 | ||
| 035 | |a (OCoLC)1162849032 | ||
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| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
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| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Kerin, Roger A. |d 1947- |0 (DE-588)132951606 |4 aut | |
| 245 | 1 | 0 | |a Marketing |c Roger A. Kerin (Southern Methodist University), Steven W. Hartley (University of Denver) |
| 250 | |a fifteenth edition | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill |c [2021] | |
| 264 | 4 | |c © 2021 | |
| 300 | |a xlvi, 700 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Hartley, Steven W. |0 (DE-588)170263142 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032318935 | ||
Datensatz im Suchindex
| _version_ | 1804181788580380672 |
|---|---|
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| any_adam_object_boolean | |
| author | Kerin, Roger A. 1947- Hartley, Steven W. |
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| building | Verbundindex |
| bvnumber | BV046909440 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1162849032 (DE-599)BVBBV046909440 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | fifteenth edition |
| format | Book |
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| id | DE-604.BV046909440 |
| illustrated | Illustrated |
| index_date | 2024-07-03T15:27:40Z |
| indexdate | 2024-07-10T08:57:13Z |
| institution | BVB |
| isbn | 9781260575699 1260575691 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032318935 |
| oclc_num | 1162849032 |
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| owner_facet | DE-1050 |
| physical | xlvi, 700 Seiten Illustrationen, Diagramme |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Kerin, Roger A. 1947- (DE-588)132951606 aut Marketing Roger A. Kerin (Southern Methodist University), Steven W. Hartley (University of Denver) fifteenth edition New York, NY McGraw-Hill [2021] © 2021 xlvi, 700 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Hartley, Steven W. (DE-588)170263142 aut |
| spellingShingle | Kerin, Roger A. 1947- Hartley, Steven W. Marketing |
| title | Marketing |
| title_auth | Marketing |
| title_exact_search | Marketing |
| title_exact_search_txtP | Marketing |
| title_full | Marketing Roger A. Kerin (Southern Methodist University), Steven W. Hartley (University of Denver) |
| title_fullStr | Marketing Roger A. Kerin (Southern Methodist University), Steven W. Hartley (University of Denver) |
| title_full_unstemmed | Marketing Roger A. Kerin (Southern Methodist University), Steven W. Hartley (University of Denver) |
| title_short | Marketing |
| title_sort | marketing |
| work_keys_str_mv | AT kerinrogera marketing AT hartleystevenw marketing |