Absolute essentials of international business:

As challenges to the era of globalisation emerge, international business grows in importance and complexity as a field of study. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in thes...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Sitkin, Alan (VerfasserIn), Mangion-Thornley, Karine 1974- (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: London ; New York Routledge, Taylor & Francis Group 2021
Ausgabe:First published
Schlagworte:
Zusammenfassung:As challenges to the era of globalisation emerge, international business grows in importance and complexity as a field of study. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in these environments.Owing to an emphasis on cross-border interactions, international business is a politicised field, and this book provides readers with the tools to deepen their understanding not only of the actions that companies might take but also of the economic, societal, cultural and political frameworks affecting how decisions are made.With a refreshing realism in its approach, this book will be perfect brief reading for students required to understand the obstacles that global business practitioners must overcome to succeed
Beschreibung:Literaturangaben
Beschreibung:xii, 146 Seiten Illustrationen Breite 138 mm, Hoehe 216 mm
ISBN:9780367077105

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand!