APA (7th ed.) Citation

Bertini, M., & Koenigsberg, O. (2020). The ends game: How smart companies stop selling products and start delivering value. The MIT Press. https://doi.org/10.7551/mitpress/12275.001.0001

Chicago Style (17th ed.) Citation

Bertini, Marco, and Oded Koenigsberg. The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value. [Cambridge, Massachusetts ; London, England]: The MIT Press, 2020. https://doi.org/10.7551/mitpress/12275.001.0001.

MLA (9th ed.) Citation

Bertini, Marco, and Oded Koenigsberg. The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value. The MIT Press, 2020. https://doi.org/10.7551/mitpress/12275.001.0001.