The ends game: how smart companies stop selling products and start delivering value
Part I. Context -- Unfinished business -- Beyond needs and journeys -- Leaner commerce -- Part II. Models -- Shaving, rocking out, and looking fabulous -- Flying hours, wash cycles, and miles driven -- Laughter, rocks, and quality of life -- Part III. Action -- Committing to outcomes -- Breaking the...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[Cambridge, Massachusetts ; London, England]
The MIT Press
2020
|
| Schriftenreihe: | [Management on the cutting edge series]
|
| Schlagworte: | |
| Online-Zugang: | FUBA1 Volltext |
| Zusammenfassung: | Part I. Context -- Unfinished business -- Beyond needs and journeys -- Leaner commerce -- Part II. Models -- Shaving, rocking out, and looking fabulous -- Flying hours, wash cycles, and miles driven -- Laughter, rocks, and quality of life -- Part III. Action -- Committing to outcomes -- Breaking the quality paradox -- Getting up close and personal -- Partnering with customers -- Making your move "An innovative rethinking of our current market system where people pay for products. In the future, we will pay for the results a company can deliver. This book explains how we will reach that future"-- |
| Beschreibung: | Bevorzugte Informationsquelle: Landingpage (The MIT Press Direct), da weder Titelblatt noch Impressum vorhanden |
| Beschreibung: | 1 Online-Ressource Illustrationen |
| ISBN: | 9780262360074 |
| DOI: | 10.7551/mitpress/12275.001.0001 |
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| spelling | Bertini, Marco Verfasser aut The ends game how smart companies stop selling products and start delivering value by Marco Bertini, Oded Koenigsberg [Cambridge, Massachusetts ; London, England] The MIT Press 2020 1 Online-Ressource Illustrationen txt rdacontent c rdamedia cr rdacarrier [Management on the cutting edge series] Bevorzugte Informationsquelle: Landingpage (The MIT Press Direct), da weder Titelblatt noch Impressum vorhanden Part I. Context -- Unfinished business -- Beyond needs and journeys -- Leaner commerce -- Part II. Models -- Shaving, rocking out, and looking fabulous -- Flying hours, wash cycles, and miles driven -- Laughter, rocks, and quality of life -- Part III. Action -- Committing to outcomes -- Breaking the quality paradox -- Getting up close and personal -- Partnering with customers -- Making your move "An innovative rethinking of our current market system where people pay for products. In the future, we will pay for the results a company can deliver. This book explains how we will reach that future"-- Technologie (DE-588)4059276-5 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Prognose (DE-588)4047390-9 gnd rswk-swf Customer relations / Management / Forecasting Customer services / Forecasting Consumer goods / Forecasting (DE-588)4048476-2 Ratgeber gnd-content Kundenmanagement (DE-588)4236865-0 s Prognose (DE-588)4047390-9 s Technologie (DE-588)4059276-5 s DE-604 Koenigsberg, Oded Verfasser aut Erscheint auch als Druck-Ausgabe, Hardcover 978-0-262-04434-9 https://doi.org/10.7551/mitpress/12275.001.0001 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Bertini, Marco Koenigsberg, Oded The ends game how smart companies stop selling products and start delivering value Technologie (DE-588)4059276-5 gnd Kundenmanagement (DE-588)4236865-0 gnd Prognose (DE-588)4047390-9 gnd |
| subject_GND | (DE-588)4059276-5 (DE-588)4236865-0 (DE-588)4047390-9 (DE-588)4048476-2 |
| title | The ends game how smart companies stop selling products and start delivering value |
| title_auth | The ends game how smart companies stop selling products and start delivering value |
| title_exact_search | The ends game how smart companies stop selling products and start delivering value |
| title_exact_search_txtP | The ends game how smart companies stop selling products and start delivering value |
| title_full | The ends game how smart companies stop selling products and start delivering value by Marco Bertini, Oded Koenigsberg |
| title_fullStr | The ends game how smart companies stop selling products and start delivering value by Marco Bertini, Oded Koenigsberg |
| title_full_unstemmed | The ends game how smart companies stop selling products and start delivering value by Marco Bertini, Oded Koenigsberg |
| title_short | The ends game |
| title_sort | the ends game how smart companies stop selling products and start delivering value |
| title_sub | how smart companies stop selling products and start delivering value |
| topic | Technologie (DE-588)4059276-5 gnd Kundenmanagement (DE-588)4236865-0 gnd Prognose (DE-588)4047390-9 gnd |
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