Marketing research:
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2019]
|
| Ausgabe: | Thirteenth edition |
| Schlagworte: | |
| Beschreibung: | Revised edition of Marketing research, [2016] Includes bibliographical references and index |
| Beschreibung: | xxiii, 731 Seiten Illustrationen, Diagramme |
| ISBN: | 9781119497585 9781119222019 |
Internformat
MARC
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| 003 | DE-604 | ||
| 005 | 20220608 | ||
| 007 | t | ||
| 008 | 200922s2019 xxua||| |||| 00||| eng d | ||
| 020 | |a 9781119497585 |c : pbk |9 978-1-119-49758-5 | ||
| 020 | |a 9781119222019 |9 978-1-119-22201-9 | ||
| 035 | |a (OCoLC)1048192868 | ||
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| 040 | |a DE-604 |b ger |e rda | ||
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| 100 | 1 | |a Kumar, V. |d 1957- |e Verfasser |0 (DE-588)131395319 |4 aut | |
| 245 | 1 | 0 | |a Marketing research |c V. Kumar, Robert P. Leone, David A. Aaker, George S. Day |
| 250 | |a Thirteenth edition | ||
| 264 | 1 | |a Hoboken, New Jersey |b Wiley |c [2019] | |
| 300 | |a xxiii, 731 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Revised edition of Marketing research, [2016] | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Marktforschung / (DE-627)091376394 / (DE-STW)12774-4 | |
| 653 | 0 | |a Theorie / (DE-627)091394902 / (DE-STW)19073-6 | |
| 653 | 0 | |a USA / (DE-627)091396867 / (DE-STW)17829-1 | |
| 653 | 0 | |a Marketing research | |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Leone, Robert P. |e Verfasser |0 (DE-588)170201023 |4 aut | |
| 700 | 1 | |a Aaker, David A. |d 1938- |e Verfasser |0 (DE-588)123018641 |4 aut | |
| 700 | 1 | |a Day, George S. |d 1937- |e Verfasser |0 (DE-588)120168537 |4 aut | |
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Datensatz im Suchindex
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| any_adam_object_boolean | |
| author | Kumar, V. 1957- Leone, Robert P. Aaker, David A. 1938- Day, George S. 1937- |
| author_GND | (DE-588)131395319 (DE-588)170201023 (DE-588)123018641 (DE-588)120168537 |
| author_facet | Kumar, V. 1957- Leone, Robert P. Aaker, David A. 1938- Day, George S. 1937- |
| author_role | aut aut aut aut |
| author_sort | Kumar, V. 1957- |
| author_variant | v k vk r p l rp rpl d a a da daa g s d gs gsd |
| building | Verbundindex |
| bvnumber | BV046907216 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 QP 680 |
| ctrlnum | (OCoLC)1048192868 (DE-599)GBV1025748425 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Thirteenth edition |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV046907216 |
| illustrated | Illustrated |
| index_date | 2024-07-03T15:26:53Z |
| indexdate | 2024-07-10T08:57:10Z |
| institution | BVB |
| isbn | 9781119497585 9781119222019 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032316756 |
| oclc_num | 1048192868 |
| open_access_boolean | |
| owner | DE-573 DE-11 DE-1050 DE-N2 DE-898 DE-BY-UBR |
| owner_facet | DE-573 DE-11 DE-1050 DE-N2 DE-898 DE-BY-UBR |
| physical | xxiii, 731 Seiten Illustrationen, Diagramme |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Wiley |
| record_format | marc |
| spelling | Kumar, V. 1957- Verfasser (DE-588)131395319 aut Marketing research V. Kumar, Robert P. Leone, David A. Aaker, George S. Day Thirteenth edition Hoboken, New Jersey Wiley [2019] xxiii, 731 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Revised edition of Marketing research, [2016] Includes bibliographical references and index Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung / (DE-627)091376394 / (DE-STW)12774-4 Theorie / (DE-627)091394902 / (DE-STW)19073-6 USA / (DE-627)091396867 / (DE-STW)17829-1 Marketing research (DE-588)4123623-3 Lehrbuch gnd-content Marketingforschung (DE-588)4200055-5 s DE-604 Leone, Robert P. Verfasser (DE-588)170201023 aut Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Day, George S. 1937- Verfasser (DE-588)120168537 aut 9781119497554 9781119497493 Erscheint auch als Online-Ausgabe Kumar, V., 1957- author Marketing research Hoboken : Wiley, [2018] |
| spellingShingle | Kumar, V. 1957- Leone, Robert P. Aaker, David A. 1938- Day, George S. 1937- Marketing research Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4123623-3 |
| title | Marketing research |
| title_auth | Marketing research |
| title_exact_search | Marketing research |
| title_exact_search_txtP | Marketing research |
| title_full | Marketing research V. Kumar, Robert P. Leone, David A. Aaker, George S. Day |
| title_fullStr | Marketing research V. Kumar, Robert P. Leone, David A. Aaker, George S. Day |
| title_full_unstemmed | Marketing research V. Kumar, Robert P. Leone, David A. Aaker, George S. Day |
| title_short | Marketing research |
| title_sort | marketing research |
| topic | Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketingforschung Lehrbuch |
| work_keys_str_mv | AT kumarv marketingresearch AT leonerobertp marketingresearch AT aakerdavida marketingresearch AT daygeorges marketingresearch |