What is strategy?: an illustrated guide to Michael Porter
"This short, entertaining guide explains and demystifies Michael Porter's core strategy concepts with engaging illustrations, a charming and relatable cast of characters, and clear, simple captions. If you need a quick review of--or an introduction to--Michael Porter's key strategy co...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Massachusetts
Harvard Business Review Press
[2020]
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| Schlagworte: | |
| Zusammenfassung: | "This short, entertaining guide explains and demystifies Michael Porter's core strategy concepts with engaging illustrations, a charming and relatable cast of characters, and clear, simple captions. If you need a quick review of--or an introduction to--Michael Porter's key strategy concepts but don't have enough time to pore over all his books and articles, What Is Strategy? is for you. It lays out the essential ideas that every manager is expected to know in a short, easy-to-understand, graphic format. Written by Joan Magretta, author of the bestselling book Understanding Michael Porter, this innovative book combines humorous illustrations with an engaging story to explain Porter's core concepts, including the Five Forces, competitive advantage, industry analysis, value creation, the value chain, differentiation, and relative cost, to name just a few. With a charming and relatable cast of characters--a clever but deadlocked team of managers calls in Professor Porter to help them devise a new strategy--this book brings Porter's ideas to life and helps you quickly grasp the fundamentals of strategy, whether you're a seasoned strategist looking to cut through all the new buzzwords or a new manager about to lead your first strategy meeting"-- |
| Beschreibung: | 71 Seiten Illustrationen |
| ISBN: | 9781633698239 |
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| 520 | 3 | |a "This short, entertaining guide explains and demystifies Michael Porter's core strategy concepts with engaging illustrations, a charming and relatable cast of characters, and clear, simple captions. If you need a quick review of--or an introduction to--Michael Porter's key strategy concepts but don't have enough time to pore over all his books and articles, What Is Strategy? is for you. It lays out the essential ideas that every manager is expected to know in a short, easy-to-understand, graphic format. Written by Joan Magretta, author of the bestselling book Understanding Michael Porter, this innovative book combines humorous illustrations with an engaging story to explain Porter's core concepts, including the Five Forces, competitive advantage, industry analysis, value creation, the value chain, differentiation, and relative cost, to name just a few. With a charming and relatable cast of characters--a clever but deadlocked team of managers calls in Professor Porter to help them devise a new strategy--this book brings Porter's ideas to life and helps you quickly grasp the fundamentals of strategy, whether you're a seasoned strategist looking to cut through all the new buzzwords or a new manager about to lead your first strategy meeting"-- | |
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| 700 | 1 | |a Holmewood, Emile |0 (DE-588)1220511692 |4 ill | |
| 776 | 0 | 8 | |i Erscheint auch als |n Onlineausgabe |z 978-1-63369-824-6 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032312547 | ||
Datensatz im Suchindex
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| author_role | aut |
| author_sort | Magretta, Joan 1948- |
| author_variant | j m jm |
| building | Verbundindex |
| bvnumber | BV046902924 |
| classification_rvk | QP 320 QR 200 |
| ctrlnum | (OCoLC)1195786598 (DE-599)BVBBV046902924 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV046902924 |
| illustrated | Illustrated |
| index_date | 2024-07-03T15:25:03Z |
| indexdate | 2024-07-10T08:57:02Z |
| institution | BVB |
| isbn | 9781633698239 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032312547 |
| oclc_num | 1195786598 |
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| owner_facet | DE-B170 DE-473 DE-BY-UBG DE-1050 |
| physical | 71 Seiten Illustrationen |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Harvard Business Review Press |
| record_format | marc |
| spelling | Magretta, Joan 1948- Verfasser (DE-588)1146016476 aut What is strategy? an illustrated guide to Michael Porter written by Joan Magretta ; illustrated by Emile Holmewood ; conceived by Heinrich Zimmermann Boston, Massachusetts Harvard Business Review Press [2020] © 2020 71 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier "This short, entertaining guide explains and demystifies Michael Porter's core strategy concepts with engaging illustrations, a charming and relatable cast of characters, and clear, simple captions. If you need a quick review of--or an introduction to--Michael Porter's key strategy concepts but don't have enough time to pore over all his books and articles, What Is Strategy? is for you. It lays out the essential ideas that every manager is expected to know in a short, easy-to-understand, graphic format. Written by Joan Magretta, author of the bestselling book Understanding Michael Porter, this innovative book combines humorous illustrations with an engaging story to explain Porter's core concepts, including the Five Forces, competitive advantage, industry analysis, value creation, the value chain, differentiation, and relative cost, to name just a few. With a charming and relatable cast of characters--a clever but deadlocked team of managers calls in Professor Porter to help them devise a new strategy--this book brings Porter's ideas to life and helps you quickly grasp the fundamentals of strategy, whether you're a seasoned strategist looking to cut through all the new buzzwords or a new manager about to lead your first strategy meeting"-- Porter, Michael E. 1947- (DE-588)119440547 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Porter, Michael E. / 1947- Strategic planning Management Competition Porter, Michael E. 1947- (DE-588)119440547 p Management (DE-588)4037278-9 s DE-604 Zimmermann, Heinrich oth Holmewood, Emile (DE-588)1220511692 ill Erscheint auch als Onlineausgabe 978-1-63369-824-6 |
| spellingShingle | Magretta, Joan 1948- What is strategy? an illustrated guide to Michael Porter Porter, Michael E. 1947- (DE-588)119440547 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)119440547 (DE-588)4037278-9 |
| title | What is strategy? an illustrated guide to Michael Porter |
| title_auth | What is strategy? an illustrated guide to Michael Porter |
| title_exact_search | What is strategy? an illustrated guide to Michael Porter |
| title_exact_search_txtP | What is strategy? an illustrated guide to Michael Porter |
| title_full | What is strategy? an illustrated guide to Michael Porter written by Joan Magretta ; illustrated by Emile Holmewood ; conceived by Heinrich Zimmermann |
| title_fullStr | What is strategy? an illustrated guide to Michael Porter written by Joan Magretta ; illustrated by Emile Holmewood ; conceived by Heinrich Zimmermann |
| title_full_unstemmed | What is strategy? an illustrated guide to Michael Porter written by Joan Magretta ; illustrated by Emile Holmewood ; conceived by Heinrich Zimmermann |
| title_short | What is strategy? |
| title_sort | what is strategy an illustrated guide to michael porter |
| title_sub | an illustrated guide to Michael Porter |
| topic | Porter, Michael E. 1947- (DE-588)119440547 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Porter, Michael E. 1947- Management |
| work_keys_str_mv | AT magrettajoan whatisstrategyanillustratedguidetomichaelporter AT zimmermannheinrich whatisstrategyanillustratedguidetomichaelporter AT holmewoodemile whatisstrategyanillustratedguidetomichaelporter |