Marketing research:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
South Melbourne
Cengage Australia
2020
|
| Ausgabe: | 5th edition, global edition |
| Schlagworte: | |
| Beschreibung: | XXV, 622 Seiten Illustrationen, Diagramme |
| ISBN: | 9780170438964 0170438961 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
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| 008 | 200914s2020 a||| |||| 00||| eng d | ||
| 020 | |a 9780170438964 |9 9780170438964 | ||
| 020 | |a 0170438961 |9 0170438961 | ||
| 035 | |a (OCoLC)1197708612 | ||
| 035 | |a (DE-599)BVBBV046897396 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-573 |a DE-1050 | ||
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 100 | 1 | |a Babin, Barry J. |d 1959- |e Verfasser |0 (DE-588)1098215893 |4 aut | |
| 245 | 1 | 0 | |a Marketing research |c Barry Babin, Steve D'Alessandro, Hume Winzar, Ben Lowe, William Zikmund |
| 250 | |a 5th edition, global edition | ||
| 264 | 1 | |a South Melbourne |b Cengage Australia |c 2020 | |
| 300 | |a XXV, 622 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Marketing research | |
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a D'Alessandro, Steven |e Sonstige |0 (DE-588)1036794504 |4 oth | |
| 700 | 1 | |a Winzar, Hume |e Sonstige |0 (DE-588)1208311522 |4 oth | |
| 700 | 1 | |a Lowe, Ben |e Sonstige |0 (DE-588)142344303 |4 oth | |
| 700 | 1 | |a Zikmund, William G. |d 1943-2002 |e Sonstige |0 (DE-588)12499086X |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032307130 | ||
Datensatz im Suchindex
| _version_ | 1804181766190137344 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Babin, Barry J. 1959- |
| author_GND | (DE-588)1098215893 (DE-588)1036794504 (DE-588)1208311522 (DE-588)142344303 (DE-588)12499086X |
| author_facet | Babin, Barry J. 1959- |
| author_role | aut |
| author_sort | Babin, Barry J. 1959- |
| author_variant | b j b bj bjb |
| building | Verbundindex |
| bvnumber | BV046897396 |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)1197708612 (DE-599)BVBBV046897396 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 5th edition, global edition |
| format | Book |
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| id | DE-604.BV046897396 |
| illustrated | Illustrated |
| index_date | 2024-07-03T15:23:01Z |
| indexdate | 2024-07-10T08:56:52Z |
| institution | BVB |
| isbn | 9780170438964 0170438961 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032307130 |
| oclc_num | 1197708612 |
| open_access_boolean | |
| owner | DE-573 DE-1050 |
| owner_facet | DE-573 DE-1050 |
| physical | XXV, 622 Seiten Illustrationen, Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Cengage Australia |
| record_format | marc |
| spelling | Babin, Barry J. 1959- Verfasser (DE-588)1098215893 aut Marketing research Barry Babin, Steve D'Alessandro, Hume Winzar, Ben Lowe, William Zikmund 5th edition, global edition South Melbourne Cengage Australia 2020 XXV, 622 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketing research Marketingforschung (DE-588)4200055-5 s DE-604 D'Alessandro, Steven Sonstige (DE-588)1036794504 oth Winzar, Hume Sonstige (DE-588)1208311522 oth Lowe, Ben Sonstige (DE-588)142344303 oth Zikmund, William G. 1943-2002 Sonstige (DE-588)12499086X oth |
| spellingShingle | Babin, Barry J. 1959- Marketing research Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4200055-5 |
| title | Marketing research |
| title_auth | Marketing research |
| title_exact_search | Marketing research |
| title_exact_search_txtP | Marketing research |
| title_full | Marketing research Barry Babin, Steve D'Alessandro, Hume Winzar, Ben Lowe, William Zikmund |
| title_fullStr | Marketing research Barry Babin, Steve D'Alessandro, Hume Winzar, Ben Lowe, William Zikmund |
| title_full_unstemmed | Marketing research Barry Babin, Steve D'Alessandro, Hume Winzar, Ben Lowe, William Zikmund |
| title_short | Marketing research |
| title_sort | marketing research |
| topic | Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketingforschung |
| work_keys_str_mv | AT babinbarryj marketingresearch AT dalessandrosteven marketingresearch AT winzarhume marketingresearch AT loweben marketingresearch AT zikmundwilliamg marketingresearch |